IMEX America’s Education Program Will Focus on Personal Branding, Anticipating Future Change
Developing a personal brand and preparing for the future are themes running throughout the education program at IMEX America this year.
How to communicate and develop a personal brand delivering immediate impact, as well as how to anticipate and prepare for the future are challenges facing many industry professionals both in and out of the office.
Education sessions at IMEX America, taking place Oct. 18-20 in Las Vegas, have been tailored to help meet those challenges.
With three days of business meetings and networking, IMEX will offer an opportunity to connect with like-minded individuals from across the world.
Education sessions at the show are designed to help visitors to make the most of these opportunities, including sessions covering communication and networking skills which can be used both in and out of work.
One of the themes running throughout the program is “Where personal meets professional”, which explores various elements of self-development, including building a personal brand, in order to address and cope with the rapid pace of change in the sector.
The importance of a personal brand and its power to expand networks is covered in one of the education sessions, “What’s your competitive edge? The three steps to a personal brand that creates career stability”.
Sales and marketing expert Jodi Holler is set to explain how ‘an understanding of why your personal brand is the best job security on the planet.’
Using the power of positivity and laughter to build a personal brand will be covered by MPI keynote and self-confessed ‘perpetual optimist’ Tami Evans. Evans will encourage delegates to ‘put perfection on pause’ in favor of personality and passion in her keynote “Half full of it: activating optimism and other hard-core soft skills.”
Other education sessions at IMEX America focus on how anticipating future change can create opportunities for professional success and personal satisfaction.
In his MPI keynote “Disrupt you! Strategies for billion-dollar success in this era of endless innovation”, serial entrepreneur and digital guru Jay Samit shows how the forward-looking strategies that help the world's fastest growing companies flourish can be applied at an individual level.
His later Q&A explores how recognizing disruption and anticipating change can positively impact meetings and events.
The future of business, attendance and budgets will be previewed by Jessie States from MPI based on MPI's recent Meetings Outlook research in “Meetings outlook: deep dive into the industry’s business trends”.
Yma Sherry, Vice President of American Express Meetings & Events, North America, also look to the future, exploring the trends likely to impact next year in “Be proactive to 2017—meetings trends!”
These are just a few of the hundreds of education sessions at IMEX America this year, enabling meeting professionals to gain from the best minds in the business and profit from up-to-the-minute trends and technologies from experts with sharp instincts about the future.
MPI will present daily keynote speakers each morning during IMEX America, and all showfloor education takes place at the Inspiration Hub, covering 10 tracks of specialist interest.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.