Cost: None - Thanks to Discover Palm Beaches and Onstream Media
Moderator: Kevin Miller, President, Frost Miller Group
Guest Panelists: Elizabeth Johnson, Director of Public Relations and Content Development, Frost Miller Group, Alison Parsells Moser, Senior Marketing Manager, American Gastroenterological Association and Martha H. Sauchuk, Director of Marketing, American Association for the Study of Liver Diseases
Description
Your event’s content is likely it’s most valuable asset. Your presenters spend countless hours planning, researching, writing and preparing groundbreaking information to deliver to your attendees. And yet, that valuable content only gets exposed for an hour or seventy-five minutes. Then it’s gone from sight. Show organizers need to make their content last beyond the confines of their face-to-face event to enhance their event’s brand; create communities among attendees, presenters and other audiences; build awareness for future events, and provide added incentive to attract future presenters. Yet, show organizers seldom have the resources to manage and distribute all of this content effectively. The best way to do this is to work directly with your presenters to extend the life of their content for your audiences.
Listeners of this webinar will learn:
- Five ways to work with presenters to extend the life of their content
- How to identify additional sources of content to share
- Pros and cons of potential distribution options
- How to choose appropriate tools
- How to determine costs of their content marketing campaign
Listen to this webcast on our YouTube Channel
