Reed Exhibitions Greater China Will Award 38 Scholarships During Ceremony
Reed Exhibitions Greater China will hold its 8th annual Reed Exhibitions Greater China Scholarship Program award ceremony Nov. 21.
The Reed Exhibitions Greater China Scholarship program was created to attract young minds into the industry, while supporting the continual development and success of Reed Exhibitions Greater China and China’s exhibition industry as a whole.
Each year, the company awards grants to outstanding young talents who endeavor to serve China’s MICE trade through the exhibition industry.
This year’s 38 recipients, selected from a final pool of 188 candidates, represent 16 universities nationwide offering the most progressive exhibition management courses including: Sun Yat-sen University, Guangzhou University, Shanghai Normal University and Xian International Studies University, among others.
“As China’s leading event organizer, Reed is dedicated to developing trade exhibitions and promoting international trade, while also taking an active role in the communities in which we operate,” said Reed Exhibitions Greater China President Hu Wei.
She added, “This scholarship is just one of many ways in which we try to demonstrate leadership and good corporate citizenship as we continue our role in building greater resources for China’s exhibition industry.”
Successful candidates can opt to work part-time, including summer holiday work at Reed Exhibitions or a comparable multinational exhibition company.
Meanwhile, they can take part in a variety of training that benefits both their personal and professional development, while building essential industry networks.
The Reed Exhibitions Greater China Scholarship Program originated with a three-year-cooperation with the Exhibition Management Department of Beijing International Studies University (BISU) in 2007; during that period, 30 students from BISU received the scholarship award. More recently, a two-year agreement in cooperation with the Event Education Association of The China Tourism Education Association was launched in March 2014, resulting in 38 student awards from 13 universities and prize amounts totaling RMB 135,000.
The program additionally creates a career link with Reed. Upon successful completion of three consecutive years, students will benefit from potential full-time job opportunities in Reed Greater China’s Beijing, Shanghai or Shenzhen offices.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.