In this day and age, association and event professionals are forever tasked with finding new and innovative ways to attract new members, drive show attendance and engage their audiences before, during and after their events. As storytelling has become an essential part of branding, video has established itself as a powerful and captivating platform, with content that can be easily shared and used over multiple marketing tactics.
As a full-service trade show exhibit provider, TradeTec Skyline relies heavily on the creative talent of professional designers. Yet, it goes without saying that a creative industry can’t survive without new generations of young professionals moving into the field.
TSNN, the top online news source for the trade show industry, launched Corporate Event News (www.CorporateEventNews.com) - a brand new web site and enewsletter for corporate event professionals.
This new online hub for industry news, insights, and original content will focus on the information, education and tools for high level corporate meeting and event marketers.
To commemorate the completion of its $140 million expansion and renovation project, the Greater Columbus Convention Center in Columbus, Ohio did what most event facilities would do: host a grand reopening celebration to show off its newly expanded and beautified digs.
But instead of just carrying out the usual fanfare at this special event, held Aug. 31, the downtown Columbus facility had another surprise up its sleeve: the reveal of a giant, 3-D interactive art piece.
Clarion Events appointed Greg Topalian CEO of Clarion UX and LeftField Media.
The event veteran’s 20-year career has included launching New York Comic Con in 2006 and founding boutique event company LeftField Media in 2014.
With his reputation for building dynamic cultures in the markets he serves, Topalian’s people-first approach and ability to attract and retain top talent have propelled the growth of his events both organically and through acquisition, according to Clarion officials.
From Facebook Live to Periscope to YouTube, live streaming is more popular than ever. In fact, some marketing analysts have dubbed live streaming “the future of social media.” You can live stream everything from a backyard softball game to a congressional hearing.
The IMEX Group has announced the future dates and locations for IMEX America through 2025, which includes moving its usual October dates to September for two years in 2019 and 2020.
“We know that our industry partners from across North America and around the world plan numerous activities and co-located events around IMEX America,” said Ray Bloom, chairman of IMEX Group, which owns and runs the hosted buyer trade show and conference for the incentive travel, meetings and events industry.
Eventerprise, a digital event platform that connects event organizers with event suppliers, including products, services, planners and venues, has released a new version of its platform.
The multi-sided SaaS platform connects event businesses with clients through free, interactive profiles that showcase each event planner’s or supplier’s unique offerings, key strengths and any transparent client reviews or ratings.
Since opening its doors March 1, the Albany Capital Center in New York has been a busy building.
To date, the six-month-old convention facility has hosted 83 events, with 47 contracted events still to come this year for a total of 130 events scheduled. Total events for 2017 span 184 event days, resulting in 4,225 booked hotel room nights and drawing upwards of 60,000 guests to downtown Albany.
Since 2008, there has been a statistic making its way around the Internet that the EPA ranked the trade show industry as the second most wasteful industry - second only to manufacturing. You may have heard this statistic before. I have even used that information in an article I wrote for TSNN. Recently, I decided to look deeper into that stat that gives a bad rap to our industry. What I discovered was that even on the EPA website, I can find no reference to this statistic.
