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Jan 07, 2013
At the International Association of Exhibitions and Events’ Expo! Expo! 2012 there was a 10’ x 10’ booth in the back of the hall that was generating a lot of excitement amongst attendees. That booth belonged to IndustryConnect, who was announcing their new Attendee Toolkit technology, which will be available to go live March 1.  The Attendee Toolkit provides show organizers a single online and mobile user experience for participants to network, schedule meetings, explore sessions and events, create a short list of “must see” exhibitors and send social… more
Jan 04, 2013
For many show management teams, the task of selling out an exhibit floor is an all-consuming process, so the idea of additional revenue generation falls by the wayside or lands squarely in the lap of the sponsorship team.  Allowing exhibitors to enhance their online listings is a great way to give your exhibitors extended coverage and improve the attendee experience.  Common enhancements are extended length profile listings, press releases, and additional space for logos and branding.  Think of the last time you visited a major retail website like Amazon.  If you search… more
Dec 17, 2012
Technology seemed to be the star attraction of the Expo! Expo! showfloor this year. Even exhibitors who were not technology companies were integrating tech into their product or service offerings. While there were no ground breaking new products launched at this event, what was new was the use of existing technology and the conversation around it. Mobile event apps were back again this year, but whereas last year the conversation was all about usability and content, this year those vendors are focused on data and year-round communication. GenieMobile’s Michael Douglas was talking about… more
Dec 17, 2012
You have a great idea for a video, but you don’t have the time or the money to hire a third party to do the work.  All is not lost!  You can create the video yourself and it will look like a professional made it.  Don’t be afraid, even beginners can make a video using the steps and tools described below. Step 1: Write the Script Begin by writing a clear and concise script.  Try to stay on point and convey your message in as few words as possible. Ideally the finished video should be under 5 minutes and closer to 3 minutes or less. Remember you will have visuals… more
Dec 17, 2012
Experient, the source for integrated meeting services, and digital event marketing agency bXb Online announced late November an agreement that enables Experient to extend its service offerings to support its clients' digital content strategy. The collaboration with bXb will expand Experient's portfolio of services to the association and trade show marketplace, including orchestration of online events and future content distribution through Best of Business Television (BOBtv) powered by bXb Online. BXb Online's digital event marketing support includes a range of solutions to assist… more
Nov 29, 2012
Everywhere you turn in the events industry someone is talking about webcasting, hybrid events and virtual events. It’s a hot topic, but it’s still relatively new to many trade shows. Show organizers are struggling to understand how to incorporate this new technology into their events successfully. Organizations recognize the fact they have a potential audience who cannot attend their event in person. According to results of the study entitled “Measuring and Maximizing the Impact of a Hybrid Event”, half of all respondents say they record their conference content for on… more
Nov 29, 2012
In 2012, we saw Google, the dominant search engine; make some radical changes to its indexing and ranking policies. The focus has shifted, once and for all, from quantity to quality. What event marketers say about a given brand has become less important than how consumers respond to that brand’s presence online. This emphasis on target audience driven social engagement will further strengthen in 2013. How often users share your content on social media sites, comment on it, review it and return to it will carry more weight than it has ever before. The number of times a link is tweeted… more
Nov 28, 2012
The Chicago Auto Show features big names such as General Motors, Toyota and Ford, but in 2013, they’ll also be featuring some of Chicago’s technology startups like SpotHero, the creators of an app that helps people find parking in Chicago. As the largest auto show on the continent, spanning more than 1 million square feet of production, concept and exotic vehicle exhibit space, the Chicago Auto Show hosts multiple world and North American vehicle debuts. For the first time, the Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, announced plans to bring… more
Nov 28, 2012
Apple iPads now give the Massachusetts Convention Center Authority personnel access to real-time information previously carried around in hefty paper binders that quickly became outdated. That helps them address exhibitor and show management requests more quickly and streamlines guest services functions. Five years ago, the MCCA laid the groundwork for its innovative mobile solution through a $9 million investment in an event management system called ShowBiz. ShowBiz is a custom, open-source software platform developed for MCCA by strategic IT partner Optaros, after the MCCA IT team… more
Dec 02, 2012
Trade Show News Network is excited to announce a partnership with a2z, Inc. – a provider of powerful web-based event management tools – to launch TSNN Tech Corner, a dedicated news section on the TSNN.com Web site (techcorner.tsnn.com) and TSNN suite of newsletters that will focus on event technology news. “We are thrilled to be able to offer the industry TSNN Tech Corner, where show organizers will have a dependable source for high-quality news content focusing on the latest and greatest in event technology,” said TSNN President and Editor-in-Chief Rachel Wimberly.… more

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