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Aug 16, 2015
There are lots of reasons why event-technology companies fall by the wayside in the customer service department. Sometimes, they grow too fast and take on more clients than they can handle. Other times, they change strategies and your type of business is no longer a priority. No matter what the reason is, great customer service is the ultimate differentiator among competing companies. Here’s how to tell when your solution provider has moved on without you.
Unanswered phone calls. If you’ve left multiple voice mail messages or your emails never receive a response, either your… more
Aug 16, 2015
There are lots of reasons why event-technology companies fall by the wayside in the customer service department. Sometimes, they grow too fast and take on more clients than they can handle. Other times, they change strategies and your type of business is no longer a priority. No matter what the reason is, great customer service is the ultimate differentiator among competing companies. Here’s how to tell when your solution provider has moved on without you.
Unanswered phone calls. If you’ve left multiple voice mail messages or your emails never receive a response, either your… more
Aug 07, 2015
Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events.
While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows.
According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees.
CEIR also reports that the typical booth size… more
Aug 07, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.
When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.
Here are three ways in which you can add context to your web traffic analysis:
1. Compare date ranges:
Overlay monthly, quarterly or annual data points with… more
Aug 07, 2015
Analyzing your current data set by comparing it to a previous period or industry benchmarks can enable you to obtain constructive insights and establish meaningful correlations. It can also help you gain important insights as well as identify hidden trends which may be impacting the entire ecosystem around you.
When applied to your web analytics, comparative analysis can throw more light on conversions, device usage, and much more.
Here are three ways in which you can add context to your web traffic analysis:
1. Compare date ranges:
Overlay monthly, quarterly or annual data points with… more
Aug 07, 2015
Last month, QuickTapSurvey and Infusionsoft announced a partnership that is aimed to help small businesses increase sales via their participation at exhibitions and events.
While custom lead capture and marketing automation tools are plentiful, many are priced out of the reach of the smaller exhibitors. Yet, small exhibitors make up a large percentage of exhibits at trade shows.
According to a 2012 Center for Exhibition Industry Research (CEIR) report, 61 percent of companies surveyed are considered small businesses, with fewer than 100 employees.
CEIR also reports that the typical booth size… more
Jul 26, 2015
With the proliferation of mobile devices and the Internet of things, trade organizers and exhibitors are looking for new ways to leverage those devices to influence attendee behavior. The trick is in delivering an experience that attendees want vs. forcing an experience on attendees that only benefits the organizer or exhibitor.
Most apps and technology that propose to enhance your attendees’ experience and connect buyers with sellers fall into two distinct categories; active and passive technology.
Active technology requires the attendee to perform an action. That action might be… more
Jul 26, 2015
With the proliferation of mobile devices and the Internet of things, trade organizers and exhibitors are looking for new ways to leverage those devices to influence attendee behavior. The trick is in delivering an experience that attendees want vs. forcing an experience on attendees that only benefits the organizer or exhibitor.
Most apps and technology that propose to enhance your attendees’ experience and connect buyers with sellers fall into two distinct categories; active and passive technology.
Active technology requires the attendee to perform an action. That action might be… more
Jul 19, 2015
Are you in the process of building a website for your next event? If yes, you are probably hard at work ensuring that all the lists, tools and information that they need are accessible to your current and prospective attendees from all web pages they are likely to visit. But have you considered building an FAQ section to proactively answer common questions and providing additional info to your audience? A well planned FAQ section that is updated frequently can facilitate excellent customer service and save you many hours in answering attendees’ emails and phone calls.
Here is a… more
Jul 19, 2015
Are you in the process of building a website for your next event? If yes, you are probably hard at work ensuring that all the lists, tools and information that they need are accessible to your current and prospective attendees from all web pages they are likely to visit. But have you considered building an FAQ section to proactively answer common questions and providing additional info to your audience? A well planned FAQ section that is updated frequently can facilitate excellent customer service and save you many hours in answering attendees’ emails and phone calls.
Here is a… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.