Communicating for impact: The critical role of effective communication in event success

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Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how clear and strategic communication can transform the event experience for clients, attendees and organizers. 

Communicating for impact: The critical role of effective communication in event success

Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how clear and strategic communication can transform the event experience for clients, attendees and organizers. 
1. What are the benefits of effective communication for clients when planning events?
Effective communication is essential in event planning, serving as the foundation for successful execution and stakeholder satisfaction. Here are five key benefits:

Michael Stausholm

Michael Stausholm is the Founder and CEO of SproutWorld, manufacturer of the patented plantable pencils and makeup liners. A Danish entrepreneur with a passion for combining sustainability and business, he founded SproutWorld in 2013.

Sue Hatch

 

Sue Hatch is the Content Director of MeetingsNet, an Informa Connect publication for the business meetings industry.

Heather Griffin

Heather Griffin is Vice President of Marketing at Impact XM, a global experiential marketing agency, where she leads all marketing strategy and efforts on behalf of the company to strengthen their market position and achieve desired business goals. She has more than 16 years of experience in B2B and B2C marketing, project management and design.

Ken Roberts

As GlobalMeet’s CTO, Ken Roberts is at the helm of engineering, IT, development, sales engineering and product teams, spearheading the company’s software strategy with a trailblazing touch. He has more than two decades of experience leading design, development and integration of technology and digital roadmaps across dynamic environments.

Ashleigh Cook

Ashleigh Cook, CMO at RainFocus, is an accomplished marketing executive with deep expertise in sales, marketing and product best practices and technology. Before RainFocus, she led marketing teams spanning GTM strategy, demand generation, ABM, client marketing and operations at SiriusDecisions and Forrester.

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HERE, EVENTS HELP YOUR COMPANY AND THE COMMUNITY
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.   
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