By Elizabeth Johnson
In a 1996 article published in the Harvard Business Review, “The Future of Interactive Marketing”, the authors noted, “Clearly, marketing’s tool kit is experiencing unsettling amounts of innovation today. The boom in direct and database marketing, the dawning of electronic commerce, new ways to automate sales force management, and the sudden blossoming of the World Wide Web all suggest that the discipline is under pressure to reshape.”
“I can’t thank you enough for this opportunity,” and similar sentiments from SHOT Show exhibitors were repeatedly exchanged with National Shooting Sports Foundation (NSSF) staff at the conclusion of the 3rd annual SHOT Show Exhibitor Academy.
This year’s Academy was held June 20-22 at the Sands Expo Convention Center and was attended by more than 100 SHOT Show exhibitors. The Exhibitor Academy is the brainchild of ConvExx, the show management firm who won the bid to manage SHOT Show beginning in 2014.
Wonder Woman, with its feature film coming out next year, led the parade of characters and other licensable properties at the 36th annual Licensing International Expo that took place June 21-23 at Mandalay Bay Convention Center in Las Vegas.
Produced by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the show boasted an extra 10,000 net square feet, with a total of about 240,000. More than 460 exhibitors represented some 5,000 brands. Attendance was expected to be on par with last year at about 16,000.
In July of 1929, a group of pediatricians gathered over dinner in Portland, Ore., and decided to fill a need to improve child health and welfare. At the time, infant mortality rates were extremely high, and there was a lack of programs to avoid malnutrition and preventable childhood diseases.
Dr. Clifford G. Grulee, MD, from the Chicago area was chosen to lead the initiative. In December of that year, a committee drafted an outline for the new society.
Despite polls indicating that the opposite result would be achieved, Britain has voted to leave the European Union, which it has been a member of since the mid-1970s.
The vote’s impact on the British pound and stock markets worldwide was swift, with the U.K. currency dropping to a 30-year low and the FTSE 100 also seeing steep declines.
As a strong backer of the ‘Remain’ campaign, British Prime Minister David Cameron also announced that he would be stepping down from his post in the next few months as a result of the ‘Leave’ campaign winning the vote.
Adding to its burgeoning portfolio of 36 events, Urban Expositions will launch the Classic Car Show Jan. 27-29 at the Los Angeles Convention Center.
The Classic Auto Show, for collectors, aficionados, manufacturers and experts in the classic car markets, will feature an expansive showcase of wall-to-wall classic cars and automotive merchandise, including vintage parts, tools and accessories, memorabilia and other nostalgia.
Attendees will be able to get up close and personal with their favorite celebrities, browse the expansive auto swap and access cars rarely showcased.
Adding to its burgeoning portfolio of 36 events, Urban Expositions will launch the Classic Car Show Jan. 27-29 at the Los Angeles Convention Center.
The Classic Auto Show, for collectors, aficionados, manufacturers and experts in the classic car markets, will feature an expansive showcase of wall-to-wall classic cars and automotive merchandise, including vintage parts, tools and accessories, memorabilia and other nostalgia.
Attendees will be able to get up close and personal with their favorite celebrities, browse the expansive auto swap and access cars rarely showcased.
The summer months have not slowed down business in the event industry, with several companies signing new contracts and renewing existing ones to kick off the sunny season.
SEMI, producer of SEMICON West, has renewed their contract for another three years with Convention Data Services (CDS), its registration partner for the past nine years.
Just before the United Nations’ World Environment Day 2016, which was June 5, the IMEX Group revealed a new volunteer CSR initiative that’s set to take place in Las Vegas the day before IMEX America 2016 opens in October.
“We’re thrilled to be launching this new project, which gives a fresh dimension to our legacy work in Las Vegas,” said Carina Bauer, CEO of the IMEX Group.
InfoComm International, for the commercial audiovisual and information communications industries, saw record growth in not only exhibitors, with 1,000 on the floor and 211 of them being first-timers, but also the showfloor expanded to 527,105 net square feet of exhibit and special events space — also a show record.
“The AV industry’s commitment to advancing technology and showcasing it at InfoComm has never been stronger,” said Jason McGraw, senior vice president of Expositions, InfoComm International.
