As a global company that provides labeling solutions for the consumer packaging, graphical display, logistics, apparel, industrial and healthcare industries, Avery Dennison is all too familiar with the environmental challenges of label liner waste.
The Association of Equipment Manufacturers has decided to withdraw from a proposed collaboration with the Kentucky State Fair Board and its National Farm Machinery Show.
Last February, AEM and the KSFB signed a letter of intent and announced a verbal agreement on the showfloor of the 52nd annual NFMS at the Kentucky Exposition Center in Louisville.
Leaders representing the meetings, travel and hospitality sectors gathered Oct. 10 during IMEX America at the Sands Expo & Convention Center to support #VegasStrong, the hashtag that represents the resiliency of Las Vegas after a mass shooting occurred at the Route 91 Harvest Festival 10 days earlier.
The Sands Showroom was packed for the press conference with individuals from the Las Vegas hospitality community, as well as media and executives from industry associations, including IAEE, SISO and ASAE.
If you are planning to display your own booth at a trade show for the very first time, it is worthwhile to invest a little time in strategizing and researching the various marketing ideas that will help attract more customers to your brand and leveraging the exposure for reaping great benefits for your company.
Here are six ways in which you can ensure great success and value for your first trade show booth attendance.
Continental Exhibitions, a leading trade show and conference management company with headquarters in New York City, officially has acquired TechDay, a growing series of tech conferences with annual events in New York City, Los Angeles and London.
Tarsus Indonesia, a business-to-business event, exhibition, conference and media company, will cooperate with RAI Amsterdam to present Intertraffic Indonesia 2018, a leading global exhibition brand for traffic and mobility solutions.
Both parties signed a memorandum of understanding to pave the way to a successful cooperation.
Western-branded products continue to increase in popularity with consumers in Indonesia and the Philippines as people continue to be more cognizant of western cooking styles, lifestyles and home décor.
Diversified Communications has acquired Luxperience, Australia’s only event dedicated exclusively to the business of luxury travel.
“As a premium invitation-only hosted buyer model that features awards and networking opportunities, Luxperience is in a great position to understand and continue to service the needs of this growing community,” said General Manager of Diversified Communications Australia David Longman.
MEDICAL FAIR THAILAND 2017, 8th International Exhibition on Hospital, Diagnostic, Pharmaceutical, Medical & Rehabilitation Equipment & Supplies, concluded its most successful edition to date: 830 companies from 66 countries (including 18 national pavilions and country groups) welcomed more than 9,000 trade visitors from 70-plus nations. U.S. companies participated within the U.S. group stand or the Enterprise Florida group stand.
The phrase “Experience Design” gets tossed out repeatedly, but do we truly understand how this concept plays out in the trade show and conference arena?
This dynamic has been embraced by the consumer markets, starting in 1999 with Joseph Pine and James Gilmore’s best-selling book called “The Experience Economy: Work is Theatre & Every Business a Stage.”
