The Art of Maximizing Results from Webinars in 2023
December 9, 2022
Webinars are a great way to host internal meetings, conduct team training and deliver unique brand experiences to existing and potential clients. While some brands use webinars as a part of demand gen strategy, others vouch for their effectiveness in lead generation. Studies suggest that the average webinar generates 500-1000 leads and has a 55% conversion rate. This looks great in numbers, but it takes a lot of effort to achieve these results in practicality.
Promotions
Emails, custom landing pages, social media promotions, and branded communities are some ways to promote your webinar. While your best approach will depend on your particular brand, our experts believe in a people-centric marketing approach.
As Gloria Zhu, Director (Demand Gen) at Hubilo, shared with us during In Any Event, brands must realize that their customers are, after all, people. Marketers must promote their events keeping in mind that they need to sell brand experience from a human perspective.
Follow-ups
Webinars are great for meeting new people, creating brand awareness, and building communities around your offerings. They help you garner actionable customer insights to schedule further touchpoints.
According to Morgan Chaney, a B2B marketing veteran, virtually connecting with your target audience via webinars is critical to building relationships in your industry. It helps you dig deeper into your audience's challenges and plan activities centered around solutions to their challenges at a deeper level.
Incentives
Give your customers an undeniable reason to attend your webinar. People love everything that has the potential to bring value. This “value” may include substantial information, material gifts, and more. Understanding your target audience and knowing how they define “value” is essential.
Tech Integrations
Cutting-edge technology offers excellent support to host webinars. Tech integrations can also help your sales and demand generation team by getting vital customer data. Analytics and reporting get the pulse of your audience and enable you to create the right pitch. This gets your pipeline rolling and drives revenue.
Unlock The Secret Sauce to Successful Webinars
At least 57% of marketers host 50 or more webinars per year. In this scenario, standing out is challenging but not impossible. Years of experience, expertise, some fine-tuning, and, yes, a secret sauce make it easier. If you want to find out what’s this secret sauce, explore our exclusive webinar[1] [2] for a power-packed discussion digging deep into the topic.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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