The Art of Maximizing Results from Webinars in 2023
December 9, 2022
Webinars are a great way to host internal meetings, conduct team training and deliver unique brand experiences to existing and potential clients. While some brands use webinars as a part of demand gen strategy, others vouch for their effectiveness in lead generation. Studies suggest that the average webinar generates 500-1000 leads and has a 55% conversion rate. This looks great in numbers, but it takes a lot of effort to achieve these results in practicality.
Promotions
Emails, custom landing pages, social media promotions, and branded communities are some ways to promote your webinar. While your best approach will depend on your particular brand, our experts believe in a people-centric marketing approach.
As Gloria Zhu, Director (Demand Gen) at Hubilo, shared with us during In Any Event, brands must realize that their customers are, after all, people. Marketers must promote their events keeping in mind that they need to sell brand experience from a human perspective.
Follow-ups
Webinars are great for meeting new people, creating brand awareness, and building communities around your offerings. They help you garner actionable customer insights to schedule further touchpoints.
According to Morgan Chaney, a B2B marketing veteran, virtually connecting with your target audience via webinars is critical to building relationships in your industry. It helps you dig deeper into your audience's challenges and plan activities centered around solutions to their challenges at a deeper level.
Incentives
Give your customers an undeniable reason to attend your webinar. People love everything that has the potential to bring value. This “value” may include substantial information, material gifts, and more. Understanding your target audience and knowing how they define “value” is essential.
Tech Integrations
Cutting-edge technology offers excellent support to host webinars. Tech integrations can also help your sales and demand generation team by getting vital customer data. Analytics and reporting get the pulse of your audience and enable you to create the right pitch. This gets your pipeline rolling and drives revenue.
Unlock The Secret Sauce to Successful Webinars
At least 57% of marketers host 50 or more webinars per year. In this scenario, standing out is challenging but not impossible. Years of experience, expertise, some fine-tuning, and, yes, a secret sauce make it easier. If you want to find out what’s this secret sauce, explore our exclusive webinar[1] [2] for a power-packed discussion digging deep into the topic.
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.
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