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Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have.
Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
Feb 26, 2016
It’s no secret big brands are using cutting-edge digital tactics to reach consumers in new ways. But big brands don’t have monopoly on new tactics; events large and small have the opportunity to use new technology and digital tactics to expand their reach and connect with their target audiences in creative ways. Mobile advertising is one possible tactic events can add to their marketing strategies—and some already have.
Many agencies and advertising companies are supporting clients in this space. Recently, TSNN spoke to James Lawson, managing partner and chief legal officer… more
Feb 21, 2016
Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision.
1. Appraise track record
When picking a technology vendor, check their long-term history and performance in the industry. Consider their market share and reputation before investing in a partnership with them. Select them for what they have delivered to other… more
Feb 21, 2016
Powerful, cloud-based technology solutions, which are also cost-effective and fast to deploy, easily are available to show organizers in the events industry. If you currently are exploring technology options for your event, here are some tips on what to look out for and how to make an informed decision.
1. Appraise track record
When picking a technology vendor, check their long-term history and performance in the industry. Consider their market share and reputation before investing in a partnership with them. Select them for what they have delivered to other… more
Feb 20, 2016
In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.
The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.
“The… more
Feb 20, 2016
In an effort to reach out to foreign visitors and increase Milwaukee’s international exposure, VISIT Milwaukee has launched a “bucket list” of the area’s major attractions in 10 languages on its website.
The languages – German, Spanish, French, Canadian French, Brazilian Portuguese, Italian, Chinese, Japanese, Russian and Polish – were selected based on recent experience with international visitors and foreign press, taking local resident ethnic groups into consideration, and projecting ahead to expanded tourism from countries like China.
“The… more
Feb 14, 2016
Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.
This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.
PRX partners “releaf,” or reforest, their paper consumption by planting new trees – in an amount equivalent to their paper use – at… more
Feb 14, 2016
Emerald Expositions has become a certified partner of the PrintReleaf Exchange (“PRX”), the first technology platform to enable cloud-based forest product tracking and reforestation.
This partnership gives Emerald’s magazine brands an innovative and authenticated means of achieving sustainable business practices that reduce the environmental impact that results from the use of forest products, namely trees, to make paper.
PRX partners “releaf,” or reforest, their paper consumption by planting new trees – in an amount equivalent to their paper use – at… more
Feb 07, 2016
Reed Exhibitions, the world’s leading event organizer, and Feathr, the Event Marketing Cloud™ helping grow and monetize events through digital channels, have expanded their partnership to bring Feathr to more than 100 of Reed’s events around the globe.
“Feathr is the first digital marketing suite truly built around the needs of the modern trade show,” said Ted Rawson, chief digital officer at Reed Exhibitions.
He added, “After seeing strong results with our North American shows, it was a priority to empower our other business units with this technology.… more
Feb 07, 2016
The availability or absence of smart search and planning features on the event website can make or break an attendee’s emotional engagement with that event.
Recently, recognizing that multichannel digital marketing is essential to reach an attendee audience, Center for Exhibition Industry Research (CEIR) organized a detailed research on the use of technology at each step of the attendee journey. The report, available as the CEIR Digital ToolKit, documented attendee use and satisfaction with organizer digital offerings, as well as at what organizers found was used extensively and… more
Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.
Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.
Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.
The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.
MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.
MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.