AttendBee: An Online Travel and Concierge Service For Your Attendees and Exhibitors

Trade Show and expo organizers always are striving to make their exhibitor and attendee experience run smoothly. They take great pains to make the event registration process as painless as possible. In many cases, the online registration process takes just minutes.

But it doesn’t end there for the attendees and exhibitors. Now, they have to start the laborious task of booking flights, arranging ground transportation and booking dinner reservations for meetings with clients or team dinners.

Samsung’s Product Placement Can Teach Us a Thing or Two About Boosting Event Sponsorship

Everyone is all a twitter over Samsung’s product placement and the Ellen DeGeneres selfie at the Oscars.  Samsung received more value out of this sponsorship deal than they had probably dreamed of! A recent Washington Post highlights the details of Samsung’s Oscar ad buy and why the organic product placement worked so well for them.

Samsung’s Product Placement Can Teach Us a Thing or Two About Boosting Event Sponsorship

Everyone is all a twitter over Samsung’s product placement and the Ellen DeGeneres selfie at the Oscars.  Samsung received more value out of this sponsorship deal than they had probably dreamed of! A recent Washington Post highlights the details of Samsung’s Oscar ad buy and why the organic product placement worked so well for them.

ChirpE Scavenger Hunt Engages Thousands of People on Leading Social Media During and After IAEE's Expo! Expo! 2013

a2z, Inc. released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt atthe International Association of Exhibitions and Events' Expo! Expo! 2013, held in December in Houston.

Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time. 

ChirpE Scavenger Hunt Engages Thousands of People on Leading Social Media During and After IAEE's Expo! Expo! 2013

a2z, Inc. released an infographic to highlight the results from the super-engaging ChirpE Scavenger Hunt atthe International Association of Exhibitions and Events' Expo! Expo! 2013, held in December in Houston.

Hundreds of attendees visited the ChirpE-powered photo booths in partner locations during the event, clicking and sharing their photos on Facebook in real-time. 

8 Event Marketing Trends That Will Surprise You ... and What These Imply for Your Event

Is your event marketing strategy based on informed decisions? Is it in tune with current trends and forecasts? Tune into some recent stats reported recently by industry influencers to align your interactive and content marketing strategies with the direction in which the rest of the world is moving.

- Nearly one third of companies send press releases to promote their events. (Source: Hubspot)
Strategy: Aggregate your exhibitor's press releases on your event website to enable attendees to see them on your website.

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.