3 Important Marketing Strategies Event Organizers Should Adopt

Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.

Differentiate your event

3 Important Marketing Strategies Event Organizers Should Adopt

Trade show planning and marketing is an extremely strategic process. Organizers have to constantly evaluate current and emerging trends to stay on top of their game. While your team’s goals and promotional tactics will be defined by the unique environment of your industry, there are some key universal strategies that should always be a part of your marketing mix.

Differentiate your event

Global Spectrum Signs on Smart City Networks to Atlantic City CC, Boardwalk Hall

Global Spectrum, facility managers of the Atlantic City Convention Center and Boardwalk Hall, awarded a contract to Smart City Networks to manage all technology and telecommunications services for both venues.

Global Spectrum chose Smart City Networks due to their industry experience and depth of resources.  Smart City and Global Spectrum currently work together at two other convention venues in Cincinnati and Miami Beach. The five-year contract took effect on Sept. 1.

Global Spectrum Signs on Smart City Networks to Atlantic City CC, Boardwalk Hall

Global Spectrum, facility managers of the Atlantic City Convention Center and Boardwalk Hall, awarded a contract to Smart City Networks to manage all technology and telecommunications services for both venues.

Global Spectrum chose Smart City Networks due to their industry experience and depth of resources.  Smart City and Global Spectrum currently work together at two other convention venues in Cincinnati and Miami Beach. The five-year contract took effect on Sept. 1.

Event Marketers - Are You Ready for 2015?

As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months.

1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com)

Event Marketers - Are You Ready for 2015?

As we enter the last quarter of 2014, this is a good time for event marketers to start planning their promotional strategy for the coming year. To do that successfully, it is helpful to tune into the current digital trends and gain crucial insight into how attendees will interact with technology in the coming months.

1.       Email sharing is big. Emails with social sharing buttons increase click through rates by 158%. (Source: webdam.com)

Tools for Virtual Networking Before Arriving at an Event

Hit the ground running at your next industry event! Make contact and connections with others in your field before you arrive at the venue so that your face-to-face meetings are productive and not centered around “Who are you?” and “What do you do?” questions. New technology is popping up daily to address this very issue. Below are a few new and old, but good, ways to network prior to an event.

Event Web Site

Partner Voices
MGM Resorts is committed to fostering an inclusive and diverse culture, not just among employees and guests but also within its supply chain. The company prioritizes procuring goods and services from businesses owned by minorities, women, veterans, people with disabilities, LGBTQ individuals and those facing economic disadvantages. This commitment is integral to MGM Resorts' global procurement strategy.    Through its voluntary supplier diversity program, MGM Resorts actively identifies and connects certified diverse-owned suppliers to opportunities within its supply chain. The company is on track to spend at least 15% of its biddable procurement with diverse-owned businesses by 2025, demonstrating that supplier diversity is not only a social responsibility but also a strategic business imperative.    Supplier diversity isn’t just the right thing to do – it’s good for business. A diverse supply chain allows access to a broader range of perspectives and experience, helping to drive innovation, entrepreneurship and resilience, while strengthening communities. At MGM Resorts, engaging diverse suppliers ensures best-in-class experiences for guests and clients. Supplier diversity ensures a more resilient supply chain while supporting economic development in the communities in which it operates.   The impact of MGM Resorts' supplier diversity initiatives is significant. In 2023, these efforts supported over 3,500 jobs across more than 30 states, contributed over $214 million in income for diverse-owned businesses and generated more than $62 million in tax revenue. The story extends beyond the numbers – it reflects the tangible benefits brought to small and diverse-owned businesses, fostering economic empowerment in their communities.    MGM Resorts also supports the development and business skills of diverse-owned businesses through investment, mentorship and education. Through the MGM Resorts Supplier Diversity Mentorship Program, the company identifies, mentors and develops diverse-owned businesses to fill its future pipeline, while providing businesses with tools and resources to empower and uplift. Since 2017, the program has successfully graduated 105 diverse-owned businesses and is on track to achieve its goal of 150 graduates by 2025.     MGM Resorts’ commitment to supplier diversity not only enhances its business operations but also plays a crucial role in uplifting communities and fostering economic development. This approach reinforces the idea that diversity is a powerful driver of innovation and resilience, benefiting both the company and the wider community.