Speecheo Wins Inaugural Technology Showdown at IMEX America
Among the hundreds of events held at and around the record-breaking IMEX America last week in Las Vegas, the inaugural Technology Showdown featured 11 start-up companies whose products were less than 2 years old.
Speecheo, an app that allows attendees to make notes on PowerPoints during educational sessions, won the “experts” award.
As the winner, Speecheo won a free booth for next year’s IMEX America Tech Pavilion, promotion in IMEX publications and the Event Manager Blog.
Speecheo Wins Inaugural Technology Showdown at IMEX America
Among the hundreds of events held at and around the record-breaking IMEX America last week in Las Vegas, the inaugural Technology Showdown featured 11 start-up companies whose products were less than 2 years old.
Speecheo, an app that allows attendees to make notes on PowerPoints during educational sessions, won the “experts” award.
As the winner, Speecheo won a free booth for next year’s IMEX America Tech Pavilion, promotion in IMEX publications and the Event Manager Blog.
Atlas Event Technologies Helps Attendees Find Their Way at Shop.org Summit
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Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Atlas Event Technologies Helps Attendees Find Their Way at Shop.org Summit
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Atlas Event Technologies successfully provided their ShowAtlas on-site wayfinding product for national Retail Federation’s the 2014 Shop.org Summit and secured the commitment for their larger Retail’s BIG Show coming up in January.
“We were very pleased with the ShowAtlas on-site wayfinders that we used at the 2014 Shop.org Summit, and we will be using the ShowAtlas on-site product again for the 2015 Retail’s BIG Show,” said Mark Bogdansky, vice president Exhibit Operations at NRF.
Adapting Real-Time Marketing as a Customer Service Tool for Attendees
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Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.
Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.
Adapting Real-Time Marketing as a Customer Service Tool for Attendees
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Real-time marketing refers to techniques adopted to engage customers on-the-fly based on their recent behavior and a specific action taken by them.
Traditionally, this type of marketing has seen the maximum application in long-term B2C consumer service environments since it required significant investment in supporting infrastructure. But with the advent of smart location-based and social networking technology, there is a significant opportunity for show organizers to adapt real-time marketing techniques to attract and engage attendees for face to face events.
Roomer Online Marketplace Partners with BOB.tv
Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies.
Roomer Online Marketplace Partners with BOB.tv
Roomer (www.roomertravel.com), the online marketplace where consumers can sell their nonrefundable hotel rooms to buyers at a reduced price, has partnered with BOB.tv, an online platform where business professionals can view industry-specific content to benefit themselves and their companies.
MPI Research: State of Mobile Event Apps
Meeting Professionals International (MPI) and DoubleDutch recently released a report: “The State of Event Apps”.
The report examined adoption rates, what types of organizations are adopting apps the most and why event organizers utilize apps.