Blogs
Aug 09, 2015
Exhibitions and trade shows can be very productive events for businesses, but it is important to get the experience right in order to make the most of these kinds of opportunities to present your brand and products.
1. Choose the Right Exhibition: Attending the right exhibition can help you to reach out to the right audience, to make useful connections, and to focus on the right industry or geographical location, but spending time on the wrong event could be a serious waste of time and resources. It is essential to research an event before you decide to exhibit there so that you can be sure… more
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Aug 01, 2015
A trade show display is a big investment and most businesses don’t want to just throw that money away. But sometimes the law of diminishing returns sets in. That $60,000 booth that made such a great impression 10 years ago may be giving off a bargain basement vibe today. It can be tough to know the best route to take. As a result, many companies just leave old exhibits sitting in storage, accruing storage charges without getting any benefit.
What can you do to make the most of your existing exhibit? First, ask yourself a few questions to evaluate the impression your exhibit is making… more
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Aug 01, 2015
I’ve written a lot lately about the importance of relying on data as a guide for decision-making. And for good reason! Organizations outside the event industry have been mining data to create hugely successful new products and services for years (think Google and Facebook).
Experts in both worlds have made it clear that they see great potential for organizers, associations and venues in data investment and analysis, suggesting there’s an opportunity for those who get in on the action early to grow their business by anywhere from 10 to 100 times its current size.
That said, I was reminded by… more
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Jul 26, 2015
Dynamic new technologies can draw audiences to live events, and that’s why many marketers have incorporated things such as 3D effects, holograms, and D-BOX motion systems into their presentations.
People love witnessing new technological marvels. But if you add tech to your marketing event without considering the full experience, you can actually make customers uncomfortable or undercut the value of your presentation. For instance, many people find holograms of deceased celebrities creepy, and not everyone wants to interact exclusively with machines and screens.
After all,… more
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Jul 18, 2015
Thankfully, today’s events have evolved from the days of stuffing a bunch of people into a hotel conference room, wowing them for two days, and then packing up and planning for next year’s get-together.
Now, you can extend the life of your gathering by using data you collect over the entire year. And in today’s competitive landscape, this isn’t just a nice option; it’s a necessity. If you fail to leverage the value of your event marketing beyond the event itself, you’re not going to be able to use your event’s fixed costs to get a good return on your investment.
Marketers who recognize this… more
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Jul 18, 2015
The days of dedicated phones and conference rooms to conduct web conferences are fast becoming archaic relics, as businesses adapt to the latest advancements in web conferencing technology. A recent survey of small businesses from consultancy Software Advice surveyed small business employees (those from companies with 50 or fewer on staff) that are currently using web conferencing technology to show how these companies are adapting to technology trends, and which web conferencing features they use and value the most. The survey uncovered several things:
Web apps rule
If you don’t have to… more
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Jul 12, 2015
Giving away handouts at trade shows is by no means a new concept. However, it is common to overlook the importance of giveaways and to undermine their potential for increasing customer retention. There should be a strategy behind your trade show literature handouts, yet all too often companies think as long as they have something to distribute, they are in the clear. If the process is well thought out in advance, the overall effectiveness of your efforts can be increased tremendously. So, where do you start? Here are five considerations to make sure you do it the right way!
What does your… more
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Jul 12, 2015
Tradeshows are a great form of marketing - you’re visible in front of hundreds to thousands of people and your branding and positioning are obvious.
Although they are a great outlet to help boost sales and cushion your public relations efforts, there are certain steps you need to take to help you get the best ROI and experience trade show success.
Step 1: Carefully Consider the Tradeshow
Attending just any or every tradeshow can be detrimental to your sales process. The tradeshow you attend should be:
· Relevant to your product or service
·… more
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Jul 05, 2015
Tradeshows have in the past been known for their less than stellar environmental impact, but these days we all are thinking of ways to go greener right? The disposable nature of exhibiting at tradeshows is one of the primary reasons these events have such a large environmental footprint. With some careful planning and sourcing of the right materials, you can drastically reduce the environmental impact of your tradeshow. Here are five ways to exhibit greener and reduce your environmental impact.
5 Ways to Work In Green Practices When Exhibiting at a Tradeshow
1. Use… more
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Jul 05, 2015
More than ever, employees and customers want to work for and with a company with a strong social conscience. Developing a social conscience for your company not only impacts the greater good of society but it has a positive effect on employee morale and customer loyalty.
Corporate Social Responsibility: “The continuing commitment by business to contribute to economic development while improving the quality of life of the workforce and their families as well as of the community and society at large." (Source: World Business Council for Sustainable Development)
Do companies have a… more
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact