Make a Resolution to Improve Your Trade Show Experience

December 21, 2015

Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company, 3DogWrite.com, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

The time of year is upon us to make New Year’s resolutions. I have a few that will impact your 2016 trade show season, and they are very easy to put into practice.

Resolution One:  Know your booth number, and share it with others. In all your pre-show communications, share your booth number, and share it often.  Every communication should list your booth number. If your attendees have to try and find it, there is a possibility they simply won’t.

Resolution Two: While you are at it, make sure your name is obvious. Your company name should not take a backseat to your tag line, imagery, or anything else in your booth.  Put your company name front and center in your trade show booth so attendees do not have to guess who you are. 

Resolution Three: Making demonstrations or booth draw-ins accessible. This may surprise you, but sometimes the booth layout puts your booth draw-ins, such as demonstrations, out of reach of your attendees.  The booth design needs to bring attendees in, so have engagement at different points, including towards the aisle, so you can help with the attendee flow into your booth space.

Resolution Four:  Have someone staffing your booth when the show floor is open.  I am amazed at how many times I see a booth at a show that is unmanned.  If you have taken the time and budget to have a booth, why would you then put out some brochures and hope for the best?  The show is about face-to-face engagement, so have a face there.  If you cannot staff your booth, you would be best served to skip that show.

Make 2016 your year and improve your trade show experience.

Add new comment

Partner Voices
HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.