Kevin Dana is executive director of marketing and product development at CORT Trade Show & Event Furnishings, a leading provider of furniture rental for the meetings and exhibitions industry.
How to Make Your Booth Stand Out in the Exhibit Crowd
At trade shows and conventions, it can be hard to set yourself apart when you’re competing against hundreds of other brands for attendee engagement. Here’s where a uniquely designed booth can be the difference between blending in, and standing out from the crowd. Take a chance and step out from the comfort zone of black and white furnishings to help your booth shine bright and leave a lasting impression on guests.
Dare with Dramatic Seating
While a majority of exhibitors will incorporate neutral seating options, take the opportunity to differentiate your brand with colorful soft seating in your next exhibit. Brightly colored furnishings will draw the attention of every attendee passing by your booth! Bringing confidence and calmness together, seating options in Pantone’s color of the year, Classic Blue, provide the perfect pop of color for a unique booth design.
Go Bold with Monochromatic Color Schemes
A hot trend for 2020, monochromatic color schemes are eye-catching and spark curiosity among attendees. We’re seeing many designers and marketers pull off the monochromatic look by using various shades of green, from chartreuse to forest. Of course, this approach can work with any color for exhibits to reflect your theme or style. For a more personalized booth space, use your brand’s primary color as the focus of your design.
Grab Attention with Mixed Materials
Pops of bright color aren’t the only way to attract guests - accent your next booth space with mixed material furnishings for a fresh and energetic design. Barnwood and marble elements will certainly stand out and create a warm and welcoming exhibit. For a more eclectic design, try layering industrial mixed materials with velvet accent pillows. Attendees will appreciate both the comfort and the modernism of the design.
Keep these color trends in mind as you plan exhibits for 2020. Engage guests with unique color schemes, bold patterns and fresh designs for successful events all year long.