Capture & Engage Gen Y/Millennial Meeting Goers with Technology

March 26, 2016

For trade show and conference planners looking to capture and engage more Generation Y/Millennial attendees, accommodating their technology needs to be a top priority. These digital natives rely on their mobile devices for much of their communication, information sharing, socializing and networking. When they attend an event, the expectations are that technology will be a major part of the event starting from their initial correspondence till their last. This could be either a challenge or an opportunity for event planners depending upon how you view it.

Challenges ….

Yes, there must be adequate, fast and reliable Wi-Fi to accommodate this generation’s multiple devices (i.e., many Millennials carry two to three devices at a time). Additionally, when registering Millennials, slow, tedious manual processes won’t do. Sophisticated touch-screen registration and check-in software are essential for registration and attendee badge production. Additionally, don’t expect Millennials to flip through printed exhibitor/show guides. They will expect either an app or an interactive video display to provide exhibitor information, program schedule, breakout sessions, and other information about local weather, sights, restaurants and travel.

Opportunities …

The good news though is that the integration of technology is a true win for the event planner, sponsors, exhibitors and attendees alike.

·         Advanced Registration Systems enable event planners to capture data for attendee tracking and future event marketing.

·         Digital Document Libraries, not only help planners deliver and manage information securely, but they also allow them to demonstrate their “go-green” efforts and score extra points with this environmentally-conscious generation.

·         Digital Signage offers planners a way to better engage Millennials, while doubling as another revenue generator by giving sponsors and exhibitors a high visibility platform for sending their marketing messages.

·         Charging Stations give Millennials a convenient way to charge their mobile devices, and event planners another platform for branding their event and generating more advertising revenues from sponsors and exhibitors.

·         Audience Response Systems facilitate audience polling regarding different aspects of an event, at the same time providing planners, sponsors and exhibitors with timely input regarding how attendees, including Millennials, are reacting to their seminars, displays, networking events, etc. The information gained can then be used to make “on-the-fly” changes and/or applied to make future activities more effective.

·         Beacon Technology can allow for event check-in, navigation, gamification, networking and many other applications.

So, as you can see, technology offers you a way to connect and engage with the Gen Y/Millennial Meeting audience, roughly age 34 and under,  who are so dependent on their smart devices (Smartphones, tablets & other wearables). If you do not grab the Millennial at the first touch point, you may have lost them for your event.  

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Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.