B2B Digital Event Amplification Strategies That Work: Part II

April 9, 2020

Alexander Kesler

Alexander Kesler is the founder and CEO of INFUSEmedia, a leading demand generation firm. Alexander leads a team of digital marketing experts who specialize in B2B lead generation, content marketing and syndication, ABM and intent strategies, data processing and validation, programmatic media buying and brand amplification. 

In case you missed it, start here with an introduction to B2B digital event amplification strategies. This is part 2 of three in a series.

5. Leverage Your Social Ambassadors

Every event needs an arsenal of knowledgeable speakers — and the bigger the name, the better. If you’ve invited notable figures to speak at your event, this is your chance to tap into a new audience. Not only do well-known industry leaders attract more attendees simply by having their name on the poster, but you can also borrow their reach to promote your event. When you book your speakers, make sure you ask them to also promote the event on their social media to give their fans a chance to discover your event and become more familiar with your brand.

Celebrity speakers also bring more traffic and engagement to your social media pages, so this is a great way to gain some long-term followers.

6. Diversify Your Content and Focus on Visuals

A bland promo campaign signals a bland event, no matter what the reality might be. Therefore, your promo content needs to hit every note and stand out on every platform. You can create more long-form content like videos and blog posts for desktop users, while mobile users should be targeted with photos, quotes, highlights, and even gifs related to your event.

Compelling visuals are clearly a must if you want your audience to remember your event. Make sure your event page has a clean, yet compelling design that’s reflected in all the other promotional materials — consistency is key.

In general, there are two types of content to use for an event and deploy strategically based on the event’s stage: informative content and buzz content. Informative content is typically related to branding, awareness and education and includes the most essential information about your event, such as registration dates, location and speakers. Buzz content, on the other hand, is focused on lead generation, customer engagement and upselling, and is meant to excite your audience and build anticipation. Games, awards and giveaways are all examples of buzz content.

Your editorial calendar should include a good balance of informative and buzz content in order to create immersive experiences and compel your audience to attend your event. Make your content shareable, like-able, and pinnable.

7. Organize a Ticket Giveaway

Raffles, lotteries, and giveaways have been around forever for a good reason. They require fairly little effort and a minimal investment from entrants for the chance to win a substantial prize. What does this mean for you? A lot of engagement in a short time and a highly valuable lead list.

Combining social media and giveaways is a surefire way to extend your reach. For example, you can offer several tickets (as many as you can afford to give for free) and require entrants to share and like your post to enter. This method will raise awareness about your event. Alternatively, if you think mailing contacts will be more beneficial for your company in the long run, you can ask entrants to give their email addresses and subscribe to your mailing list. You can add this contact list to your existing one or even send them tailored emails based on their interest in your event.

Stay tuned for part 3 in this series.

 

Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE and engage with us on Twitter, Facebook, LinkedIn and Instagram!


 

 [KO1]Add link once live

Add new comment

Partner Voices
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas  Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space.   Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.