The Art of Upcycling at Events

July 20, 2022

Amanda Simons

Amanda Simons is a Sustainable Event Consultant and Principal at Honeycomb Strategies, a sustainability consulting firm specializing in the events, venue and hospitality industry. Specializing in sustainable business operations for tour operators and hotels, and in the event and trade show industry for more than 16 years, Simons focuses on identifying strategies and helping clients execute successful sustainable event management programs, implement sustainable destination management, lead industry research and analysis projects, and create benchmarking and corporate sustainability reporting programs.

Today we’re talking about upcycled art, and why you should include it in your next event.

Upcycled displays are fun, eco-conscious activations that add buzz to your event while also diverting waste from the landfill. Events can be extremely wasteful, generating more waste per participant than the average person’s daily discards. On the other hand, art displays add beauty and meaning to your event while sparking conversation and giving you some good marketing.

Here are five reasons why upcycled art adds value to your event.

1. Create buzz: Upcycled art is unique and photogenic marketing. 

CLEANPOWER '21 exhibit by Utah Art Alliance

A display or exhibit is a statement piece that attendees will talk about, take pictures of and post and share on social media. Of course, you still have to spend some money to create a buzz-worthy display. But instead of paying corporate giants for ad space, you’re directly supporting local artists and artisans. Now that’s advertising you can feel great about!

Did you know? About one-third of an average dump is made up of packaging material!



2. Say something important: Who are you? What do you stand for?

All organizations have value statements on paper, and if you’re reading this, you probably have or are developing sustainability commitments. Upcycled art is one way to demonstrate your sustainability values in action, as it metaphorically represents the values of transformation and progress. Display your core values prominently and beautifully for your customers and partners.

Did you know? Americans throw away enough aluminum to rebuild our entire commercial fleet of airplanes every three months!

3. Grow your audience: Expand into new networks.

If your piece winds up in an exhibition, public building or even (gasp!) museum, people will be exposed to the positive culture of your organization even outside of your event. They will associate your name with positive cultural influence, Earth stewardship and ingenuity. They might be drawn to learn more about you, use your services or attend your next event.

4. Leave an impression: Use excitement, nostalgia, concern and awe to leave an imprint.

Upcycled art at CLEANPOWER '21

Art impacts people in ways that panel discussions and networking events don’t. While those are certainly essential parts to events, you want to leave as much of a lingering impression on your visitors as possible. Art leaves an emotional impression, which makes it personal and relatable. Research has shown that memory associated with emotion is much stronger and easier to recall. If your art is in line with the content and values of your show, you will reinforce your message in multiple ways, creating a multi-faceted impact.

Did you know? The U.S. is the No. 1 trash-producing country in the world at 1,609 pounds per person, per year!




5. Activate: Process is product.

To go even further, create the upcycled art as part of your event. Artists can assemble the piece during a floor show over several hours or days, while attendees are able to watch, document the process and talk with the artists. Alternatively, open a hands-on interactive station where visitors can make their own upcycled masterpieces. Both options give visitors memorable and in-depth engagement with the materials and process of transforming waste into beauty.

Upcycled art at EarthX Expo '22














This blog post was originally published on the Honeycomb Strategies sustainability blog, The Bee’s Knees.

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HERE, hosting responsible meetings and caring for our communities are top priorities. Through its 'Focused on What Matters: Embracing Humanity and Protecting the Planet' philosophy, MGM Resorts commits to creating a more sustainable future, while striving to make an impact in the lives of employees, guests, and the communities in which it operates. Water Stewardship Efforts MGM Resorts understands the importance of using water efficiently, especially in the desert destination of Las Vegas. Conserving water has always been part of the mission, but MGM Resorts has expanded its ambition into water stewardship. In 2022, MGM Resorts President and CEO Bill Hornbuckle signed the CEO Water Mandate—a UN Global Compact initiative mobilizing business leaders to advance water stewardship. MGM Resorts International was the first gaming company to take this important step. MGM Resorts replaced 200,000 square feet of real grass with drought-tolerant landscaping in Las Vegas. MGM Resorts pledges to reduce water withdrawal intensity by 33% by 2025 and by 35% by 2030. From 2007-2021, use of more than 5.6 billion gallons of water was avoided because of conservation efforts. Caring for One Another MGM Resorts’ Food Donations Program collects and preserves unserved food from conventions held at MGM Resorts properties, then safely donates to food insecure people in the community. Since the program’s launch in 2016, more than 3.7 million meals toward a 2025 goal of 5 million meals have been donated into the community. Donations include: Unserved perishable prepared foods from events Perishable unprepared food from MGM Resorts’ kitchens Nonperishable food items from minibars and warehouses The collaboration with Southern Nevada’s primary food bank, Three Square, has developed the infrastructure needed to safely collect, transport, and store food from MGM Resorts properties in Las Vegas, reducing food waste while serving the community. Fostering Diversity and Inclusion To MGM Resorts, a diverse and talented workforce is essential to success. By cultivating innovative strategies that consider multiple perspectives and viewpoints, the company creates an inclusive workplace culture that benefits its employees and community. MGM Resorts takes pride in being a welcoming home for veterans, individuals with disabilities, people from diverse backgrounds, LGBTQ+ community members, and more. This commitment to inclusion is reflected in the company's recruitment and hiring practices and its social responsibility initiatives. From the workplace to the community, MGM Resorts' commitment to diversity, equity and inclusion remains unwavering, and its efforts continue to create a more equitable and sustainable world for all. MGM Resorts understands its responsibility to contribute to the social and economic progress of the communities in which it operates. HERE, we embrace humanity.