5 Ways to Keep Virtual and Hybrid Events Top of Mind With Audiences

January 25, 2023

Event marketing looks different than it did three years ago. Virtual and hybrid events have proven their merit and reset attendee expectations. Yet, for all the changes, one fact has remained consistent: It doesn’t matter if an event is offline or online. What matters is the experience it provides.

Many event marketers forget this truth; they assume that events have to “wow” attendees in every way. Unsurprisingly, event marketers panic because they don’t have the resources to keep up with these imagined standards. But although audiences might be awed by expensive theatrics, technology and pizzazz, they’re really looking for good content.

Attendees want to walk away from an event feeling inspired and energized. And in the Zoom era, people want to feel as connected to online and hybrid events as they were to in-person ones. So, stop emphasizing the bells and whistles. When it comes to online events, you need to put the attendee experience first. Here’s how:

1. Pick an event theme and run with it.

Your event needs to have a purpose, which will ultimately be your theme. The most compelling themes make statements in the marketplace. They’re not just cute or clever. They’re transformational and pioneering.

Online audiences will click out of events if they’re bored. A strong theme gives them a reason to invest in the event and stick around until the last moment. All the dazzle in the world can’t compare with an event theme that challenges attendees’ viewpoints or allows them to see things differently.

2. Promote your event for a long time.

You need a long promotional runway to get people to commit to online events. The more emails, texts and other marketing content you push out, the better. Try promoting “early bird specials” and “last-minute deals” to drive excitement.

Virtual events have low barriers to entry. However, they also have low barriers to exit. This means you must constantly remind attendees why they can’t miss the great experience you have planned. As long as you deliver on your promises, you’ll begin to amass a loyal following of fans who will attend other events you host.

3. Try marketing via the podcast circuit.

You might be hesitant to promote in-person events through podcasts. After all, it’s tough to convince a podcast listener to spend company money, fly somewhere and lose days of work. But for online events? Podcast marketing is golden.

Podcast marketing allows you to target people who already consume virtual content. Reaching audiences through a thought leader they trust boosts the chances they’ll check out your event. You can get the word out and fill your virtual room as long as you know which podcasts your audience listens to. 

4. Line up some heavy hitters.

To get people to attend your online event, you need impressive speakers. This includes big names as well as people who are adept at addressing virtual audiences. You want headliners who will make your online event a standout experience.

Look for speakers who shifted their strategies during the pandemic. For example, my friend Todd Hartley, CEO of WireBuzz, wasn’t a remote speaker before the pandemic. However, he transitioned his game and spent money to enhance his tech setup so he could be a headliner for online and hybrid events. Today, he’s spoken at some of the biggest virtual stage venues. He’s become an overall better speaker, too. 

5. Create a post-event plan.

What ensures the success of an online experience? Post-event communication. Keeping people looped in even after the event ends is the key to maintaining momentum and nurturing leads. Content Marketing World does this well. The company put together some of the best post-event plans I’ve seen for a virtual event.

You have to ask yourself, “How do I engage people that might or might not have attended the full event?” Remember: It’s likely fewer people will attend your virtual event. Make sure that those who do attend feel their money was well spent.

Online event capabilities have improved drastically these past few years. However, it’s not the tech that will make or break your online or hybrid event. It’s the overall experience. By following these five tips, you can create a digital event that successfully engages attendees in the next normal.


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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact