It took our face-to-face industry only two years to essentially recover from the most serious pandemic in more than a century. The industry has managed to deal with global inflationary pressures not seen in a generation. On top of that, we have faced new wars and growing geopolitical tensions. Despite all of those challenges, our industry has recovered and returned to growth mode. And as investor fantasies around the metaverse and virtual events imploded, there is no lack of investors willing to put their money into our industry and our core business model. All of this is quite remarkable. It speaks to the power of our industry and our business model. We build and operate marketplaces and meeting places where people come together in person. The value of that simple model has been proven once again. So — are we all good to go for 2024? As every year, the UFI team has been listening to and talking with our members and industry leaders from all around the world to get their views on what lies ahead next year. Here, in five concise themes, is our view on what will shape the next 12 to 18 months. Focus, focus, focus on the changing customers All our conversations and surveys show that our industry is focusing ever more on the specific needs of our customers. As much as this should be a given for every business, it is here that we see expectations and demands evolving ever faster. This includes everything from real-time data on the show floor to DEI policies, from carbon budgets to matchmaking, from pricing structures to year-round activations. In 2024, we will see a lot of learning and adapting, with many of the new, young talented people who join our industry putting their skills from other industries to work in our changing industry. Climate crisis regulations In 2023, for the first time, the global surface temperature partially tracked 1.5 degrees Celsius higher than in pre-industrial times as planet Earth experienced the hottest year on average since the dawn of humanity. Extreme weather conditions will lead to more frequent show cancellations and postponements. They will also impact travel and show attendance. Climate-related reporting standards are being introduced. More and more businesses are prioritizing their investments to match emission targets. The Net Zero Carbon Events Initiative delivers good practices and evolving industry standards, but our industry will need to speed up and go beyond the “low-hanging fruit” if we want to remain in control over how our industry responds to this very real threat. AI is here, and it is a gamechanger The launch of the original iPhone on Jan. 9, 2007, became a watershed moment for many industries, including ours. As smartphone penetration grew, the way we organized and served those on our show floors around the world changed dramatically. Nov. 30, 2022, 15 years later, will go down as a date of at least similar relevance – Chat GPT was launched publicly on that day, currently the best-known example of generative artificial intelligence (GenAI). After the initial hype around it, it is clear that 2024 will be the year in which businesses will very quickly begin to use GenAI to drive developments – and yes, this includes our industry. Reinforcing our identity Our industry has just delivered a spectacular comeback, but few people have taken note of this, be that in the media or our stakeholder communities. We still struggle to find our voice as a unified industry, and we often still “sing out of tune” when we present the story of our industry to the world. While this remains an issue across the diverse event industry ecosystem, there is progress in aligning ourselves around new narratives. Advocacy efforts focused on event industry issues, talent acquisition and regulatory frameworks are receiving more attention, and we are seeing some success in industry perception and positioning – both locally and globally. We need more of this in 2024. Industry consolidation and new players We will remain an industry with a wide ecosystem of diverse players, but after the COVID pause, industry consolidation will continue and likely accelerate – on the organizers’ side as well as among venue operators and industry suppliers. Businesses of scale are simply better prepared to handle our industry’s growing global complexities. At the same time, a new cohort of launches and fast-growing new entrants will benefit from being small(ish) and nimble. This will allow them to post rapid growth in their respective areas of focus. Related: Listen to our November 2023 podcast with Kai Hattendorf and UFI President Michael Duck about the launch of an UFI regional chapter in North America Don’t miss any event-related news: Sign up for our weekly e-newsletter HERE, listen to our latest podcast HERE and engage with us on Twitter, Facebook and LinkedIn!
Voices of the Future: Elizabeth George, Senior Event Lead, HIMSS Global Conference & Exhibition, Informa
Dec 04, 2023
Nov 29, 2023
To send in your exhibit or show photos, please contact: email@example.com
Dallas already boasts 35,000 hotel rooms, award-winning global cuisine, and a walkable downtown. But we are just getting started. Visit Dallas is thrilled to announce that the city of Dallas is doubling down with a massive new convention center and entertainment district. Featuring 800,000 square feet of exhibit area, 260,000 square feet of meeting rooms, and 170,000 square feet of ballroom. The center will connect business travelers with dining and shopping options in the popular Cedars District means more places to get down to business, and even more ways to unwind. “Dallas is already a great meetings and conventions destination, with the accessibility of two major airports, affordable labor, and an outstanding hotel product,” said D. Bradley Kent, Visit Dallas senior vice president and chief sales officer. “The new center and Convention Center District will enhance Dallas’ competitive position and are exactly what our customers’ need and have been asking for." What’s New – AT&T Discovery District Located in the heart of Downtown Dallas, this new district on the AT&T corporate campus is tailor-made for groups of all sizes. It boasts a multi-sensory experience, including outdoor event space, the AT&T Theater, and multiple dining outlets including JAXON Beer Garden and The Exchange, a bustling food hall. Hotels Coming Soon Names like the JW Marriott (Downtown), lnterContinental Dallas (Uptown), and Hotel Swexan (Uptown) are adding luxury amenities and bountiful event spaces. The projects will debut in 2023 and beyond. JW Marriott This new, 15-story, 283-room hotel will open in the heart of the city’s downtown Arts District this year. The property features a 25,000-square-foot grand ballroom, as well as a spa, restaurant, lobby bar, fitness center, and a rooftop pool deck and bar. InterContinental Dallas Located in Cityplace Tower in Uptown, InterContinental Dallas will feature sweeping panoramic views of the Dallas skyline. Guests will enjoy spacious, high-end rooms and amenities, including more than 21,000 square feet of event space. Hotel Swexan Hotel Swexan, a new, 22-story luxury property, is rising in Uptown’s Harwood District and will make its mark on the Dallas skyline. Opening this year, it is a sculptural building with cantilevered upper floors, as well as a 75-foot rooftop infinity-edge swimming pool and a hidden underground lounge.