Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.
Female Forward: How to Build Organizations and Careers that Advance Women in the Event Industry
About the Webinar:
Even in a predominantly female industry, women in events suffer from, among other challenges, a gender pay gap, lack of representation in the C-Suite, and dwindling end-of-career employment prospects. This webinar will focus on specific actions that women and men in leadership positions can take to create more opportunities for female employees. It will offer advice to women working in the events industry on how to thrive during every phase of their careers.
When: Thursday, October 26, 2017 1:00 - 2:00 PM Eastern Time
Please Register HERE
Participants will learn:
- Challenges that women working in the event industry face
- Specific strategies that employers and industry leaders can implement to advance women
- How women in all phases of their careers can find opportunities and fulfillment
- Opportunities for women in event technology
Michelle Bruno, President, Bruno Group Signature Services & Editor Event Tech Brief
Michelle Bruno is a former meeting planner and exhibition organizer who writes and blogs for leading meetings and exhibition industry publications. With experience in face-to-face meetings as a supplier, organizer, and professional writer, she has the experience and insight to chronicle emerging technologies and their impact on meetings, conferences and exhibitions. As a principal of Bruno Group Signature Events, she develops content marketing strategies and content that drives lead generation campaigns for live event organizers, suppliers, and technology companies.
Michelle Paetz Wyatt, Chief Executive Officer & Co-Founder at CadmiumCD
Michelle left her promising career as a Sales Engineer at Somos to launch event software company CadmiumCD. Some of her first clients included events she exhibited at while at Somos and they still remain loyal customers, over 15 years later. As a founding partner at CadmiumCD, Michelle is responsible for the sales, marketing, accounting and HR functions at the company. She works with over 100 meeting planners a year about the goals and challenges in managing and distributing content for their meetings. Most importantly, Michelle is the mother of two boys and actively involved in Boy Scouts
Dawn Repoli, Executive Director and COO, WINiT
WINit is a network of women and men serving as a catalyst to drive change, provide support and educate the public about the benefits of career development, visibility & mobility of women in the travel, meeting, event and exhibition industries. Dawn is responsible for the coordination and facilitation of the ten committees and over 200 volunteers in the WINiT organization. In collaboration with these committees and volunteers, Dawn is responsible for the strategic management of all programs and initiatives toward direct alignment with the WINiT mission. She manages the WINiT vendor relationships and contract negotiations, and in partnership with the Board of Directors and corporate accountant, oversees all financial activities and statements.
Donna Kastner, Founder & Chief Trailblazer at Retirepreneur
Through her consulting practice, Donna helps conference & trade show organizers harness the power of content marketing to amplify reach and transform casual attendees into raving fans. Now, with the launch of Retirepreneur.com, Donna's building a dynamic community for professionals age 50+ who are striving to make a smooth segue from full-time job to part-time consulting gig.
Johnnie White, MBA, CAE, CMP
With more than 20 years of experience in the field of program development and meeting planning, Johnnie White is the Sr. Director, Global Education, Meetings and Strategic Partnerships at the American Academy of Otolaryngology. Prior to this position he was the Executive Director of Center for Education at the Cardiovascular Research Foundation (CRF). In this role, Johnnie was responsible for the strategic management and planning of the annual Transcatheter Cardiovascular Therapeutics Scientific Symposium, which attracts an attendance of 12,000 and is one of the most technology advance medical meetings in the industry, as well as more than 40 other educational programs. He was the 2013 Chair of the Board of Directors for the Professional Convention Management Association & is a Board Member on the Association of Women in Events.
Please Register HERE.