Visit Anaheim Unveils First Virtual Reality Destination Video
March 31, 2017
Visit Anaheim has harnessed the power of virtual reality by launching its first VR video showcasing authentic Anaheim experiences for the meetings and events industry.
The immersive video is the newest addition to the destination marketing association’s set of marketing tools it is leveraging to educate show organizers and meeting planners about the southern California destination, as well as give them a sense of what it’s like to be an event attendee in Anaheim.
The video’s storyline begins at the Anaheim Convention Center and moves throughout four other diverse locations around the Anaheim Resort district that are within a short walk or drive away.
By pairing immersive visuals and insightful narratives, the DMO’s aim is to expose planners and organizers to the various sights and sounds of Anaheim in an effort to drive convention and meetings business to the destination.
“Anaheim has evolved dramatically over the last few years, especially for the meetings industry,” said Charles Harris, Visit Anaheim senior vice president of marketing.
He continued, “We wanted to provide our sales team the capability to offer clients a front row seat in Anaheim wherever they are. Viewers are transported to the heart of SoCal and get to see first-hand how the Anaheim Convention Center looks in full swing, where attendees can explore new culinary offerings, our burgeoning craft beer scene and exciting nightlife.”
Visit Anaheim partnered with Costa Mesa, CA agency Idea Hall on the video, which features a mix of Anaheim locations that were shot in 8K 360 video, including the ACC; the Anaheim Regional Transportation Intermodal Center; THE RANCH Restaurant & Saloon; the Unsung Brewery and the Anaheim Packing House.
By showcasing unexpected features of the destination that go beyond established attractions, such as Disneyland, the video aims to highlight hidden gems that the average visitor may not expect but should experience when exhibiting or attending events in Anaheim, according to Visit Anaheim officials.
Check out Anaheim in virtual reality here.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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