Tarsus Group to Launch Two Events in Indonesia
After operating in Indonesia for four years, Tarsus Group has announced significant expansion plans of its event portfolio in Indonesia in 2017.
Tarsus’ flagship event in Indonesia, Indonesia Infrastructure Week (IIW) will feature three elements, covering a wide range of categories from project delivery and infrastructure technology.
InfraTraffic Indonesia, a new event in 2017, will be held as part of IIW 2017, with a three-day exhibition and two-day conference program.
According to Tarsus, this is the only event in Indonesia focused on the traffic sector. InfraTraffic Indonesia will bring industry professionals to do business and present solutions for expanding Indonesia’s road network and improving road safety.
Cyber Security Indonesia, Tarsus’ second new event in 2017, will feature cyber security solutions and bring together industry professionals in order to advance Indonesia’s cyber security preparedness.
Airport Solutions Indonesia, previously held with IIW, will become a stand-alone event in 2017 and co-located with Cyber Security Indonesia.
Airport Solution Indonesia is a two-day conference program, which gathers the entire buying chain of the airport solutions industry.
Douglas Emslie, Tarsus’ managing director, said, “Indonesia is an extremely important market for the Group and 2017 will see the beginning of our expansion plans to deliver more business-to-business events, servicing new industry sectors, in support of Indonesia’s economic prosperity.”
Other Tarsus shows currently running in Indonesia include AutoPro Indonesia, AAITF Indonesia, MOZIAK Indonesia and the Big 5 Construct Indonesia.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.