National Trade Productions Rebrands Its NTP Events Division, Launches Awareness Campaign
National Trade Productions has launched a rebrand of its NTP Events client exposition management division that includes a new visual component, vision and mission statement.
The intention behind the rebranding process is threefold: to distinguish NTP Events from its parent company; to develop a distinct identity that accurately reflects the importance of its client management services and to clarify the division’s corporate structure to the exhibitions and events industry, according to Christopher Harar, who took the helm as NTP Events president in February of last year.
“The tagline, ‘We Grow Shows,’ allows NTP Events to focus on growth for our clients through a process refined over 40 years,” Harar explained.
He continued, “The new brand is at the heart of everything NTP Events does and by delivering on our promise, we will continue to enable the prosperity and profitability of our clients and the industries they serve.”
In addition, a new website has been created to reinforce the division’s process-oriented culture, entrepreneurial spirit and skills geared to help clients to achieve their business goals and objectives.
While the look of the brand has changed, NTP Events will continue to deliver its established core services of designing, producing and managing events, and has plans to expand its range of products intended to go beyond conventional trade show management.
“National Trade Productions has offered event management services since its inception in 1976,” said Robert Harar, National Trade Productions chairman and CEO.
He added, “By taking an in-depth look at its goals and objectives, NTP Events is now able to differentiate itself from National Trade Productions and clarify its relationship to the industry.”
In addition to the NTP Events division, National Trade Productions owns and operates proprietary events, including SpaceCom.
The company also owns CSG Creative, a full-service, strategic marketing and creative agency that provides branding, graphic design and marketing solutions to corporate and association clients.