Join #Expochat! - Trade Shows and The Gig Economy
Using freelance or contract labor isn’t new to the trade show industry. Contract floor managers, for example, have been a staple of the show business for decades. But as freelance work becomes a more popular option and a go-to resource for companies in the general economy, it’s likely to be a more acceptable and accessible option for both organizers and suppliers in the exhibition industry. In this week’s #Expochat, Michelle Bruno will lead a discussion on the challenges and opportunities associated with freelance workers. Here are the questions:
How do you define a freelancer/contract worker?
What’s the difference between a solopreneur and a freelancer/contract worker?
What are the conditions under which your company would use freelance/contract workers?
Employers, how do you make sure that you’re following the IRS rules for using freelancers/contractors?
What kinds of trade show jobs are suitable for freelancers?
Employers, where are you finding freelancers?
Freelancers, How are you finding jobs?
If you do, why do you freelance?
What are the advantages of using a freelancer?
What are the disadvantages of using a freelancer?
When: March 1, 1 p.m. ET
Where?: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)
NEW: Come to the chat with questions about anything trade show related. We will use our community to address your issues or maybe even hook you up with some help.
What is #EXPOCHAT?
Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by three industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), and Michelle Bruno (Bruno Group Signature Services).
Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like Tweetchat.io and others can make it easier to participate. Ideas are welcome on Expochat, but commercialism is not.
Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at firstname.lastname@example.org. Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.