First DMO in Asia Completes DMAI's Destination Marketing Accreditation Program
April 2, 2012
The Daejeon International Marketing Enterprise of Daejeon, South Korea, is the first destination marketing organization in Asia to successfully achieve the honor of accreditation from the Destination Marketing Accreditation Program (DMAP).
DMAP is an industry-wide accreditation program developed by Destination Marketing Association International to recognize DMOs that meet or exceed industry standards, has accredited 138 DMOs on three continents.
"Congratulations to DIME for successfully achieving DMAP accreditation and joining 137 additional DMOs in demonstrating a commitment to industry excellence," Shelly Green, chair of DMAP and president and CEO of the Durham CVB.
She added, "Their accreditation is particularly significant since, while meeting these standards is challenging for any DMO, it is even more difficult when the application is not in one's native language. They are to be commended for their diligence."
Chae Hoon, CEO of DIME, said the intention of DIME for completing the accreditation program was to be able to raise the profile of Daejeon.
"Through acquiring accreditation through the Destination Marketing Accreditation Program, DIME gains momentum to improve the city's brand internationally and to increase its contribution to development of Daejeon," he added.
To become accredited a DMO is required to provide evidence of compliance with 58 mandatory standards and 30 voluntary standards.
The standards set by DMAP cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation, and stakeholder relationships.
The significance of DMAP's brand continues to expand, strengthening destination marketing organizations worldwide," said Michael D. Gehrisch, president and CEO of DMAI.
He added, "This marks a major milestone for the program now that accredited DMOs can be found in more than 70 percent of the United States (35 states, the District of Columbia and Puerto Rico), as well as in Canada, Europe and Asia. With DMOs holding themselves to a higher standard, meeting planners, travelers and local stakeholders alike can rest assured that their business is in good hands."
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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