Experient and Talley Management Group Partner to Serve Association Clients
Experient, a meeting and event solutions company, formed a strategic partnership agreement with Talley Management Group.
This partnership allows Experient to offer its clients outstanding á la carte association management services, including comprehensive financial management, membership growth through database management, and business and administrative support.
“Partnering with Talley Management Group will give our clients access to selected association management services delivered by a respected and well known association management company while still maintaining their independence,” said Michael Guerriero, division president for Experient.
He added, “Since our clients are looking for specific services that will help them grow membership and revenue, we feel strongly that Talley Management Group will provide that expertise in areas that complement Experient’s role.”
Talley Management Group will take advantage of Experient’s full range of event services for their clients, including event planning and sourcing, registration, housing, lead management and interactive services.
“We’re excited about our new partnership with Experient,” Gregg H. Talley, FASAE, CAE, president and CEO at Talley Management Group said.
He added, “This will enable us to expand our breadth and depth of services to our existing customers, while opening us up to a whole new group of prospective customers.”
Both organizations are leaders in their specific service offerings and are active in promoting meetings and events as catalysts for positive change in the world.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.