dmg events Acquires South Africa-based Exhibition Management Services
U.K.-based dmg events has acquired Pan African exhibition organizer, Exhibition Management Services Pty Ltd (EMS), which is headquartered in Johannesburg, South Africa. Terms of the deal were not disclosed.
“This acquisition is part of our strategy to become key event players in Africa. EMS offers a strategic hub in Africa’s largest economy,” said Geoff Dickinson, CEO, dmg events.
EMS adds five shows to the existing portfolio of dmg events:
· SAITEX – A non-food retail products exhibition
· Africa’s Big Seven (AB7) – The continent’s biggest food and beverage industry trade expo
· WAMPEX – Mining and power, machinery and technology, Ghana
· INDUTEC – Industrial design and manufacturing expo
· CIS – An industry showcase in Cape Town, covering the oil & gas, marine and offshore, logistics and temperature controlled warehousing sectors together with relevant small business suppliers.
dmg events now operates 12 events across the continent, including construction and interiors in Morocco, oil and gas in Egypt, construction and coatings in Kenya, and the Global African Investment Summit that takes place in London and Kigali, Rwanda.
The Johannesburg-based company will change its name to dmg EMS Africa, reporting to dmg events’ Middle East, Asia and Africa division that operates some of the largest exhibitions in the region.
These include The Big 5 series of construction events, INDEX – the interiors event in Dubai, and The Hotel Show – the Middle East’s biggest Hotel and Hospitality event.
Matt Denton, president of dmg events – Middle East, Asia & Africa, said: “The team and I are excited about the events and opportunities that this acquisition opens to us in Africa. We can build significantly on the existing successful EMS events and already have plans to grow the business with fresh launches supported from our new Johannesburg hub.”
John Thomson, owner and founder of EMS in 1981, said: “dmg events with its extensive portfolio of events, international networks and financial resources is the ideal organisation to further develop and expand upon the portfolio of exhibitions that we have established over 35 years in Africa.”
The sale was brokered by Mayfield Media Strategies, brokers for the global exhibitions sector.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.