Diversified Communications HK Appoints New Managing Director
Stuart Bailey joined Diversified through an acquisition in April 2009. At that time, the company only had one event – Restaurant & Bar HK, with the Retail Asia Expo launching in late 2009.
Expansion has come through a combination of organic growth, as well as geo-cloned event launches which have seen Diversified branded events successfully launched in Hong Kong.
Most recently, the HR Summit (based in Singapore) will make its Hong Kong debut in May 2016. Diversified acquired HR Summit last year.
Matthew Pearce, International Director of Diversified Communications, said, “Stuart has played a big part in helping to achieve the success we have enjoyed in Hong Kong.”
Pearce added, “He brings a wealth of experience in organising trade shows along with an enthusiasm for finding new opportunities for Diversified to launch, acquire or clone events, his promotion is richly deserved.”
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.