Diversified Communications Acquires HRM Asia in Singapore
Diversified Communications acquired media company HRM Asia of Singapore, its fifth international acquisition of 2014.
The acquisition establishes an operating division in Singapore and adds HR Summit, Asia’s largest human resources event, as well as the HRM Congress series, HRM Magazine and HRM Online to Diversified’s portfolio of more than175 events, eMedia products and print magazines.
“We are acquiring HRM Asia because it fits well with our model of working across a variety of touch points within a community,” said Matt Pearce, Diversified’s International Director.
He added, “We see the opportunity to expand the business both locally and internationally.”
This acquisition brings Diversified’s global presence to eight countries. Besides Singapore, Diversified has operating divisions in the U.S., Australia, Canada, Hong Kong, India, Thailand and the U.K.
The 27 employees of HRM Asia will join Diversified’s global staff of 850 people and will continue to be led by HRM Asia’s General Manager Kaveri Ayahsamy.
“This acquisition continues Diversified's growth strategy to further expand both globally and into new industries,” said President and CEO Ted Wirth. “Earlier this year, Diversified acquired Expo Management in the UK and Kavin Intertrade in Thailand.”
Diversified Communications is a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations.
Diversified serves a number of industries including: accounting and finance, business management, healthcare, transportation, natural and organic, seafood, food service, and commercial marine.
Until recently, the opportunity to have a celebrity attend an event, attach themselves to a name-brand or endorse a certain product or idea was untouchable. The thought of paying a person to promote a product was seen as something only Fortune 500 companies could afford. Social media has changed all that with brands and businesses utilizing celebrity influencers to connect directly with their demographics and increase sales and profits.