Attendify Launches Virtual Event Platform to Boost Industry Resiliency

July 16, 2020

Self-service event app and event data management company Attendify has launched a new offering, Attendify for Virtual Events, that aims to transform the in-person, virtual and hybrid event experience.

According to company officials, Attendify’s goal for its new platform is to help make the industry resilient. Whether it’s a future economic shock, another health crisis or a major industry strike, the event industry can’t be as susceptible to future shocks that are completely out of an organizer’s control. Through Attendify for Virtual Events, event organizers can build out a modern virtual experience that engages attendees much like a traditional event would, without requiring them to physically travel to the event’s location.

“The first lesson we learned was that a virtual event is different,” said Michael Balyasny, CEO of Attendify. “You can’t recreate the in-person experience virtually, it just doesn’t work. That’s why we’re thrilled to launch our virtual events platform, providing an entirely unique virtual experience.”

Hybrid and virtual events must be immersive and every bit as valuable as in-person events, and allow attendees to network, learn and engage in a way that feels natural. By leveraging technology in a strategic and meaningful way, Attendify is uniquely positioned to redefine and create a positive and engaging event experience no matter the structure, Balyasny said.

Attendify for Virtual Events includes the following features:

Intuitive interface

Attendees can log in; create and manage their profile; search for content; watch sessions; and interact with sponsors, speakers and other attendees. Once logged in, attendees see a holistic view of the event with the platform’s Town Hall feature. From there, they will experience a single community in which everyone can interact — some in-person using mobile and others remote using the virtual platform. In the future, remote attendees will be able to have one-on-one video conversations with sponsors, speakers and those attending in person.

Ease of customization for event planners

Through integration with the Attendify platform, organizers can create a hybrid (in-person and virtual) event. It offers capabilities to plan events; invite and onboard attendees; and manage speakers for all event types: in-person, virtual or hybrid. Event planners can configure their event once and automatically gain access to the three experiences.

Hybrid ready from the start

Once an event organizer is signed up, they will get the virtual platform and top-rated mobile event app immediately — no adding of extra tools or subscriptions. This allows for attendees to connect to a single community regardless if a customer is hosting a virtual or hybrid event.

“This is a completely new product that we started on in April when we were rocked by COVID’s impact on our clients and their events,” said Balyasny. While the aftermath hasn’t gone away, we’re glad to have built something meaningful for the industry we love and have been part of for eight years.”

More than 600,000 event planners are currently signed up with Attendify to create and manage events. To learn more about the virtual event platform, go here.

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Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact