PCMA EduCon
May 22, 2019
PCMA EduCon 2019 will take place June 25-28 at JW Marriott Los Angeles LA Live. Known among PCMA’s portfolio of events for taking a more focused, practical approach to learning through small-scale, collaborative education sessions, the conference will bring in around 800 attendees (compared to PCMA’s annual Convening Leaders events, which draws 4,500). “At EduCon, each person will be able to tailor programs specifically for her own needs, in the format that best suits his learning style,” said Tonya Almond, PCMA’s vice president of knowledge and experience design. The conference will… more
XDP
Apr 30, 2019
The third annual Xperience Design Project hosted by ASAE took place at Gaylord National Resort & Convention Center outside Washington D.C. on April 11-12. Known for being a conference that challenges the status quo of the industry, the two-day event attracted 1,654 attendees from 40 states and eight countries. One major change implemented at this year’s event was a new pricing structure. Attendees registered for XDP for free while on-site in Chicago for ASAE’s Annual Meeting & Exposition last summer, then were asked to pay what they felt the event was worth after attending XDP.… more
Women's Leadership Forum
Mar 05, 2019
Connect (formerly known as Collinson Media & Events) will partner with International Association of Exhibitions and Events to host a Women’s Leadership Forum for the first time this year, to continue in 2020 and 2021. Known as a leader in the meetings, events, travel and tourism industry, Connect will co-locate the forum with its largest reverse-style trade show event, also named Connect. This year’s event will take place Aug. 26-28 in Louisville, Ky. Programming for the Women’s Leadership Forum will provide the knowledge, strategies, motivation and inspiration needed to help… more
Dec 30, 2018
The International Association of Exhibitions and Events’ Expo! Expo! Annual Meeting & Exhibition attracted more than 2,300 attendees representing 26 countries (pending verified audit) to the New Orleans Ernest N. Morial Convention Center.   “I cannot think of a better way to celebrate IAEE’s 90th anniversary than with the Expo! Expo! we had last week,” said IAEE President and CEO David DuBois, CMP, CAE, FASAE, CTA.  He added, “The diversity in learning experiences offered, combined with one of our largest trade show floors ever and outstanding networking events in wonderful locations,… more
Dec 30, 2018
How can healthcare convention marketers leverage the power of digital persuasion to ignite social influence and maintain a competitive edge? To help answer this question, HCEA has unveiled that the award-winning author Erin Gargan King will kick-off HCEAInnovate 2019, on tap Feb. 24 at the Mandalay Bay Casino in Las Vegas. “Online media continue to dominate communication across industries – and especially the dynamic healthcare sector,” said Anne Trompeter, HCEAInnovate Chair. She added, “We are so excited to welcome Erin as opening keynote speaker to share her observations with our… more
Dec 18, 2018
A team of hospitality students from Kansas State University in Kansas won PCMA’s inaugural Business Events Industry Student Challenge for proposing how to protect personal data of people attending business events. Members of the winning team were Brooks Hetle, Bailey Brown, Andie Contreras, Tia Gamble and Cameryn Rasmussen. They were advised by Kristin Malek, an assistant professor of hospitality management.  Nearly two dozen collegiate teams from across the United States submitted proposals for the competition, which tested student knowledge and understanding of issues and trends… more
Dec 18, 2018
The Association for Women in Events (AWE) has opened registration for its premiere women’s leadership event: ELEVATE!. The event is powered by AWE and is sponsored by Hilton and the Conrad Washington DC. The event will be hosted March 7 from 8 a.m. to 5 p.m. and a networking reception will follow from 5 to 7 p.m. The event will include: ● Disruptive, compelling sessions with women in business and politics. ● Networking opportunities with women and men who are making a difference in the industry. ● World-class speakers and leaders who are changing the dialogue around how women do… more
Dec 18, 2018
Creating tension should be a key factor in developing compelling business events, said bestselling author and Marketing Hall of Fame honoree, Seth Godin. Tension, he added, contributes to the fear of missing out, and that can create the buzz that helps make business events successful. Godin will take participants at 2019 PCMA Convening Leaders on a journey that will have them wonder whether their events would be missed if they were gone. His session, "You Can't Be Seen Until You Learn to See", is the first keynote address for Convening Leaders, taking place Jan. 6-9 at the David L.… more
Dec 06, 2018
Despite uncertainty on where U.S. trade negotiations stand with China, coupled with an unstable stock market and the global economy slowing down overall, the latest Center for Exhibition Industry Research (CEIR) reports that the recent growth of the exhibition industry continued during the third quarter of 2018. Performance of the industry, as measured by the CEIR Total Index, posted a modest year-over-year gain of 1 percent, although it underperformed the macroeconomy. While the performance during the third quarter was weaker than the first two quarters of the year, it was a significant… more
Nov 19, 2018
The Center for Exhibition Industry Research (CEIR) announced today the release of the fifth report in the Attendee ROI Playbook series, Generational Differences and Similarities. “This document is more than a fact sheet,” said CEIR Senior Research Director, Nancy Drapeau, PRC. “It summarizes all aspects in this study, pinpointing how the value proposition for attending varies and is the same generationally. Career-stage needs, information source preferences and influence of the experiential aspect of attending from a generational perspective are discussed. Results signal the high importance… more

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