ASAE’s 2015 Marketing, Membership, & Communications Conference Breaks Attendance Records
June 16, 2015
The American Society of Association Executives’ (ASAE) 2015 Marketing, Membership, & Communications Conference (MMCC), held June 1—2, at the Walter E. Washington (D.C.) Convention Center, recorded the highest number of participants in its history, With more than 1,000 attendees and more than 60 exhibiting companies.
“We had another great MMCC conference this year. Along with its record breaking attendance, participants were energized and found ideas and solutions to questions they were seeking because of the high-level content, opening and closing general speakers, and connecting with exhibitors and their colleagues,” said ASAE President and CEO John H. Graham, IV, FASAE, CAE.
With 28 learning labs, two general sessions, and a sold out exhibit hall, participants discovered new ideas, case studies, and strategies they can take back to their associations. The learning labs focused on four areas: engagement, operations, strategy, and trends.
For the Opening General Session, Ann Handley, chief content officer of MarketingProfs, shared her formula for innovative content and explained how attendees could apply it to their organization.
She offered tips on how to create content that matters to your association including: a documented content strategy, audience focused, useful content, using social media for storytelling, unique tone of voice, and strong writing.
Sekou Andrews, billed as ‘the world’s leading Poetic Voice’, was the Closing General Speaker, who taught attendees how to use creative approaches in telling a great story.
He advised participants to find great stories with your members and colleagues and to create a culture of engagement.
He also stressed the importance of finding out what you do differently and communicating it, putting purpose and people first, letting go of all you know as well as accepting and expecting disruptions.
On June 2, ASAE announced the Gold Circle Award for Overall Excellence winner was the International Society of Thrombosis and Haemostasis for their World Thrombosis Day: Elevating the Global Conversation on Blood Clots. Here’s a full list of all the 2015 Gold Circle Awards winners.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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