News

Jul 29, 2020
Virtual Events Institute has debuted a global platform designed to bring the virtual and hybrid events community together to share best practices, educate, discuss, inspire and do business. The pandemic has rapidly accelerated the events industries’ adoption of digital events. Virtual events and experiences now play a crucial role in global marketing and event strategies, complementing live experiences and creating opportunities to get closer to customers, gain real-time market insight and widen global reach. Online events are currently at the heart of community building, so the need to… more
Jul 28, 2020
Instead of kicking off the new year with its usual in-person fervor, CES 2021 will be an all-digital experience connecting exhibitors, customers, thought leaders and media from around the globe in early January next year. According to the Consumer Technology Association, which owns and operates the show, CES’s new virtual format will allow participants to hear from technology innovators, see cutting-edge technologies, learn about new products, and engage with global brands and startups — all from the safety of their home or office. The decision to shift the massive global technology trade… more
Jul 27, 2020
Despite the ongoing pandemic, the trade show industry is still conducting business deals in preparation for better times ahead. Take a look. Centerplate Event venue food and beverage provider Centerplate has renewed its long-term hospitality partnership with the Roland E. Powell Convention Center in Ocean City, Md. The agreement, which extends through June 2025 and comes with an additional five-year option, precedes the venue’s 30,000-square-foot expansion project. “While we work hard to transform the complex into a premier, next-generation meeting and entertainment destination, we are… more
Jul 24, 2020
When Jeff Fugate’s lost his decade-long position as senior vice president of sales and marketing for Experient due to the pandemic, it could have sent him into a tailspin. But instead of wallowing, Fugate used this life change to channel his passion into something he’d always wanted to do. As of July, he’s the owner of Empty Bowl Queso, a new company purveying New Mexico hatch green chile pepper cheese dip with the world (or at least, the Washington, D.C. area—for now). He’s far from the only trade show professional launching a new business or perfecting a hobby lately. All facets of the… more
Jul 23, 2020
With concern over germs at perhaps an all-time high, event organizers must rethink areas that are traditionally high-touch at conferences and trade shows. These three companies have options to help decrease the risk of spreading the coronavirus at events.  Antimicrobial Handrails Ad Rail USA — which is working with major events including CES, RECon, AAFP, AWS Public Summit, Microsoft Inspire, NADA, VMWorld and others — has an antimicrobial handrail media that can significantly cut down germs on escalators. The handrail graphics include a special additive in lamination that has been tested… more
Jul 22, 2020
Information and events company Questex is entering the artificial intelligence marketplace with the launch of Fierce AI Week, a new virtual event focused on how AI can be used to drive business, customer and process value for emerging and large enterprises. Set to take place Aug. 10-12, the complimentary event will feature three days of presentations and tracks focused on how AI can be leveraged in the life sciences, healthcare, electronics and telecom markets.  Designed for C-level, technology, automation, marketing and AI-specific professionals as well as investors and channel partners,… more
Jul 22, 2020
Following the success of the United Fresh 2020 LIVE! virtual trade show and conference in June, United Fresh Produce Association is transitioning its new online platform into a year-round digital marketplace for the global produce industry.  United Fresh LIVE! 365 will allow buyers to source new products and technology and access hundreds of vendors, as well as offer exhibitors year-round opportunities to highlight their companies while connecting with buyers and attendees. Association members will also have access to ongoing offerings including webinars, conference programming and… more
Jul 21, 2020
Event and tourism industry professionals aren’t about to sit out this pandemic, as evidenced by the number of meetings, webinars and conventions taking place virtually these past few months. Among these key industry events is Destinations International’s Annual Convention, which was held virtually for the first time July 14-15.  With a record attendance of 3,024 attendees from 14 countries, the global destinations industry gathering featured a packed agenda offering more than 20 educational sessions designed to inform and inspire. Keynote presentations were made by Author Mitch Albom, U.S.… more
Jul 20, 2020
Marc Lapides hopes that when in-person trade shows come back strong, he’ll be forced out of business. It’s an interesting mindset, but one that serves him well mid-pandemic in 2020: Serving a community in the way they need now, even though it may not be sustainable long-term. That’s why the experienced trade show marketer—along with Chad Chappell, most recently a national sales director with The Expo Group, and one other industry colleague (yet to be publicly announced)—have come together to launch the American Restaurant & Food Service Virtual Expo. Set to take place online March 21-22… more
Jul 16, 2020
Self-service event app and event data management company Attendify has launched a new offering, Attendify for Virtual Events, that aims to transform the in-person, virtual and hybrid event experience. According to company officials, Attendify’s goal for its new platform is to help make the industry resilient. Whether it’s a future economic shock, another health crisis or a major industry strike, the event industry can’t be as susceptible to future shocks that are completely out of an organizer’s control. Through Attendify for Virtual Events, event organizers can build out a modern virtual… more

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