Beautyworld Japan, the largest trade fair for the beauty and spa industries in Japan, begins its three-day run today at Tokyo Big Sight.

The 21st edition welcomes 602 exhibitors (Japan: 506, Overseas: 96) from 16 countries and regions including France, Germany, Hong Kong and Italy and pavilions from China, Korea and Taiwan.

It showcases a variety of products, services, techniques and information related to the fields of cosmetics, hair, aesthetics, nail and beauty equipment for salons, hotels, leisure facilities as well as for wholesalers and retailers.

The show has shown steady growth since its launch in 1998 and cemented its position as the number one trade fair for the beauty and spa industries in Japan.

In response to the upward trend of exhibitor and visitor numbers, the 2017 edition showed significant expansion by adding two more halls (an additional exhibition area of 13,910 sqm gross; six halls in total) and welcomed record breaking figures of 624 exhibitors and 73,034 visitors.

The 21st edition of Beautyworld Japan returns to the East Halls 3 – 8 with 121 exhibitors out of 602 making their debut at the fair across a record-breaking net exhibition space.

It is billed again as the must-attend platform in the beauty industry in Japan and Asia.

In the halls 4, 5 and 6, various beauty products and service for aesthetic salons, hair dressing salons, nail salons, hotels & spas, leisure facilities and retail distributions will be displayed within nine product zones.

The Platinum hall located at hall 7 serves as a premier platform for beauty equipment and cosmetic manufacturers, as well as overseas exhibitors and pavilions from China, Korea and Taiwan, to focus on their business targets.

It is exclusively dedicated to exhibitors aiming at volume orders rather than direct sales. The hall is designed to have a composed atmosphere ideal for business meetings.

In addition to a existing spacious VIP lounge, the Business lounge has been newly installed, where participants are provided with interpreter services (English, Chinese, Korean and Japanese) and business matching services.

The popular seminar area at the Main stage is located in this hall, to attract VIP visitors from wholesale, retail and salons.

‘Creative HAIR’ located in hall 8 is composed of exhibiting space and the Hair stage. The first gathers extensive hair products, techniques and services, and connects beauticians with unique ideas, information and professional products to provide new inspirations. Meanwhile at the Hair stage, industry experts share their knowledge and techniques through seminars and demonstrations. What is notable amongst the programmes is ‘The Barberella in Japan’ which is held on the first day of the show. This is a hair-cutting contest by female barbers which started last year in the USA, and will be held in Japan for the first time at Beautyworld Japan this year.
 
The Tokyo Nail Forum takes place at hall 3, and will cover the latest products and introduce top-class nail art techniques through a wide range of events and demonstrations at ‘Nail stage’.

In addition to the extensive programme across the Main stage, the Hair stage and the Nail stage, the premium seminar for aesthetic salon owners will return for a designated number of attendees. There are also a number of other informative events such as exhibitor presentations, business seminars and association seminars, covering various themes.