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#Expochat – How to Take Advantage of Data and Analytics

 

data

For years, practitioners on both sides of the aisle – exhibition organizers and suppliers – have relied on gut instinct, what’s worked in the past, what others are doing and other generally accepted business practices to make decisions. And for many organizations, it’s worked. But for anyone who’s paying attention, digital data and analytics have worked their way into the industry toolbox and it’s impossible to ignore the potential they represent for getting better business results or, at least, learning what went wrong.

In this week’s #Expochat, Moderator Michelle Bruno will lead a discussion on how to take advantage of digital data and analytics to improve event and business performance, and what may be holding some firms back.

 

Questions:

1. When you hear the term “digital data and analytics,” what do you think or feel?

2. What are some of the challenges that accompany the use of data and analytics?

3. How has your organization equipped itself to leverage data and analytics?

4. What are some of the pain points for event organizers that good data can address?

5. What are some of the fallacies about what data can do that we have come to accept?

6. What types of improvements to events can be facilitated with data?

7. What job titles at event organizers are responsible for data and analytics?

8. What might prevent some organizations from leveraging data and analytics?

9. What kind of data and analytics training should event-industry professionals seek?

10. Lighting round: Does the need to use/understand/leverage data make your job harder?

​​​When: Jan. 24, 1-2 p.m. ET

Where: Use hashtag #Expochat and any Twitter chat tool! (Tweetchat, for example)

NEW: Come to the chat with questions about anything trade show-related. We will use our community to address your issues or maybe even hook you up with some help.

What is #EXPOCHAT?

Expochat is a Twitter-based conversation on topics related to the trade show industry. It takes place most Wednesdays at 1:00 p.m. Eastern Time (new time slot) and tackles a single topic each week - a recurring pain point, innovative ideas, evolution of the industry, best practices, and what works. Expochat is alternately moderated by four industry thought leaders: Stephanie Selesnick (International Trade Information, Inc.), Terence Donnelly (Experient), Michelle Bruno (Bruno Group Signature Services) and Michael Doane (CadmiumCD).

Expochat has been reformatted from previous years. The discussion (new format) will last a very fast-paced 30 minutes, followed by 15 minutes during which participants may ask questions of the group on any topic. To participate, sign up on Twitter.com and follow the #Expochat hashtag at the appointed time. Questions will be identified as Q1, Q2, etc. Responses from participants should be written as A1, A2, etc. Tools like Tweetchat.io and others can make it easier to participate. Ideas are welcome on Expochat but commercialism is not.

Trade Show News Network, the leading online exhibition industry news resource, sponsors the chat, and topics are listed in advance on TSNN.com. Reminders will be tweeted out prior to each week's discussion, but if you miss a chat, Storify transcripts will be available on TSNN after each chat. We gladly accept requests for topics at expochat@tsnn.com. Guest moderators are also welcome. #Expochat, now in its fourth year, works because the community supports it. Join us for the best live conversations about the industry that signs your paycheck. Rants welcome!

Missed #Expochat? No Problem!

Check out our past chats:

Jan. 17 – Remedies for the Exhibition Industry’s #MeToo Moments – https://storify.com/michellebruno/remedies-for-the-exhibition-industry-s-meetoo-mome

Jan. 10 – #CES2018 and Its Impact on Trade Shows – https://storify.com/stephselesnick/expochat-jan-10-2018-ces2018-s-impact-on-tradeshow

Jan. 3 – 2018 Predictions & Resolutions for the Exhibitions Industry – https://storify.com/TRDonnelly/2018-predictions-resolutions-for-exhibitions-indus?utm_campaign=website&utm_source=email&utm_medium=email

Dec. 13 – Crowdsourcing the Best and/or Worst of Expos & Events in 2017 – https://storify.com/stephselesnick/expochat-best-worst-in-the-expo-biz-mostly-of-2017#publicize

Dec. 6 – The Pros and Cons of Using Technology at Events – https://storify.com/cadmiumcd/leadership-diversity-and-career-goals-expochat-10-

​​​Nov. 15 – Non-Traditional Methods and Strategies for Attendee Growth – https://storify.com/TRDonnelly/non-traditional-methods-strategies-for-attendee-gr

​​​​​Nov. 8 – Free Advice for Trade Show Professionals: What to Keep, Start and Stop! – https://storify.com/theexpogroup/free-advice-for-trade-show-professionals-what-to-k#publicize

Nov. 1 – What Could/Should Machines Do in the Trade Show Environment? – https://storify.com/michellebruno/what-could-shouldmachines-do-in-the-trade-show-env

Oct. 25 – Current Political Attitudes and Their Impact on U.S. Exhibitions – https://storify.com/stephselesnick/expochat

​​​​Oct. 18 – Leadership, Diversity and Career Goals – https://storify.com/cadmiumcd/leadership-diversity-and-career-goals

Oct. 11 – Experience Design: Is Your Trade Show Ready? – https://storify.com/TRDonnelly/experience-design-is-your-trade-show-ready

Oct. 4 – Digital Transformation in the Global Exhibition Industry – https://storify.com/michellebruno/digital-transformation-in-the-global-exhibition-in

Sept. 27 – Disruption in the Event Industry – https://storify.com/michellebruno/disruption-in-the-event-industry

Sept. 20 – What’s on Tap for IAEE’s Expo! Expo! in San Antonio? – https://storify.com/TRDonnelly/what-s-on-tap-for-iaee-s-expo-expo-in-san-antonio

Sept. 13 – Hosted Buyer Events – https://storify.com/stephselesnick/expochat-hosted-buyer-events-with-very-special-gue

Sept. 6 – Disaster Preparedness and Recovery – https://storify.com/cadmiumcd/disaster-preparedness-and-recovery

April 26 – Tricks of Attendee Acquisition for Events – https://storify.com/TRDonnelly/the-tricks-of-attendee-acquisition-for-events

April 19 – Creating Education that Excites – https://storify.com/cadmiumcd/creating-education-that-excites

April 12 – Is Your Event Technology Secure? – https://storify.com/michellebruno/is-your-event-technology-secure

April 5 – Is the Old Conference/Educational Session Model Dead? – https://storify.com/stephselesnick/is-the-old-conference-educational-session-model-de

March 29 – How Attendee “Personas” Impact Trade Shows & Events – https://storify.com/TRDonnelly/how-attendee-personas-impact-trade-shows-events

March 22 - Trends In Exhibition Sponsorships – https://storify.com/TRDonnelly/trends-in-exhibition-sponsorships

March 8 - Taking Your Brand Overseas – https://storify.com/stephselesnick/expochat-extending-your-expo-brand-by-going-intl

March 1 - Trade Shows and the Gig Economy – https://storify.com/michellebruno/trade-shows-and-the-gig-economy

Feb. 22 - Bringing Up Baby: How to Prepare the Next Trade Show Industry Workforce – https://storify.com/michellebruno/bringing-up-baby

Feb. 15 - How "Green" is the Trade Show Industry, Really? – https://storify.com/TRDonnelly/how-green-is-the-trade-show-industry-really

Feb. 8 – Are You Leaning In? – https://storify.com/michellebruno/are-women-in-tradeshows-leaning-in

Jan. 31 – How Might Travel Ban, Changing Trade Pacts Impact Trade Shows? - https://storify.com/stephselesnick/expochat-feb-1-2017

Jan. 24 – How Are Shows ‘Giving Back?’ – https://storify.com/TRDonnelly/how-are-shows-giving-back

Jan. 18 – Using Hackathons to Re-Invent & Grow Your Trade Show – https://storify.com/TRDonnelly/using-hackathons-to-re-invent-grow-your-trade-show

Jan. 11 – CES Review - What can we learn from our shows? – https://storify.com/stephselesnick/expochat-jan-11-review-of-ces2017-what-expos-can-l

Jan. 4 – New Year’s (Event Technology) Resolutions – https://storify.com/michellebruno/new-year-s-event-technology-resolutions

Nov. 30, 2016 – Is the Trade Show Industry Ready for Artificial Intelligence? – https://storify.com/michellebruno/s-the-trade-show-industry-ready-for-artificial-int

Nov. 9, 2016 – What Makes a Good Leader in Today’s Environment? – https://storify.com/TRDonnelly/what-makes-a-good-leader-in-today-s-environment-58238130caffda621fab15e7

Nov. 2, 2016 – TSNN Awards: Education, Inspiration, Celebration – https://storify.com/theexpogroup/expochat-from-nov-2-2016

Oct. 26, 2016 – “Matchmaking: Can Technology Bring Exhibitors More/Better Matches and Leads?” - https://storify.com/michellebruno/matchmaking-can-technology-bring-exhibitors-more-b

Oct. 12, 2016 – All There Is to Know About IAEE's Expo! Expo! – https://storify.com/TRDonnelly/we-re-talking-iaee-hq-expo-expo-dec-6-8-in-anaheim#publicize

Oct. 5, 2016 – How Can You Build Community on the Show floor? – https://storify.com/theexpogroup/community-spaces

Sept. 28, 2016 – How Can We Increase International Attendance at Our Shows? – https://storify.com/stephselesnick/expochat-international-attendee-acquisition#publicize

Sept. 21, 2016 – Does Gamification Work for B2B Trade Shows? – https://storify.com/michellebruno/does-gamification-work-for-b2b-trade-shows

Partner Voices

As event professionals, our job is to host people and while we can’t prepare for everything, it’s essential to develop an emergency plan that can be adapted to any situation. In Boston, the Massachusetts Convention Center Authority’s (MCCA) Public Safety Team at the Boston Convention & Exhibition Center (BCEC) and the Hynes Convention Center, have taken their experiences to develop a comprehensive crisis management training program, starting with crisis communications.