If you missed Week 1, start here to learn why event professionals need a personal brand in the first place.
If you think cultivating a personal brand is self-centered and self-serving, think again. Amidst the ongoing global pandemic, there’s never been a more important time to present yourself boldly and accurately online. In this four-week series, TSNN will feature four articles focused on personal branding: why it’s important, how to shape your existing assets into your brand, building the pillars of your brand foundation and creating a content strategy around your brand.
While we at TSNN have been working hard to provide a balanced view of how the trade show industry has been faring during COVID-19 — highlighting the positive alongside the negative news — we also believe that much can be learned from our industry leaders during this challenging time.
From appointments to awards to new hires and promotions, this fall is keeping us on our toes for people announcements. Take a look:
New appointments, promotions and awards have kept leading industry names in the news this summer, despite the ongoing pandemic continuing to make deep impacts on events. Take a look at some positive news:
For the second year in a row, the UFI Board of Directors has elected a woman president. In an announcement made July 29, UFI declared Monica Lee-Müller as president of UFI for the 2021-22 period.
Derrick Johnson, director of event strategy at Talley Management Group, has been appointed to a newly created role of chief diversity officer at the New Jersey-based company. In this new dual position, he’s at the forefront of two of today’s top issues in the event industry: the increasing digital events due to COVID-19 and the push for more diversity and inclusion coming out of the Black Lives Matter protests.
While this summer’s hiring news isn’t as busy as in other years, companies in the events industry are expanding where they can to help gain a cutting edge for events as they begin to return. Here’s the latest news.
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As a meeting planner for more than 15 years and co-founder of the Association for Women in Events (AWE), Carrie Abernathy understands the importance of diversity and inclusion in the events industry. She is currently the lead meeting planner for Altria Group Distribution Company and has served in a variety of leadership roles in the industry.
GES Executive Vice President of Industry Development John “Jack” Patronski will retire from the Las Vegas-based global experiential marketing company, effective June 30.