Oct 05, 2011
You’ve heard about unconferences - those buck the system, user-powered, experiment until the cows come home face-to-face gatherings cropping up across the country. They can be a bit unpredictable (what with the content decided by the attendees and all) and even a little chaotic at times. However, it is a trend that is NOT going away. In fact, the self-organized, crowd-controlled, bottom-up model for events and event organizations is only growing. The Senior Planner Industry Network (SPIN) is a prime example. What started out as a group on LinkedIn less than three years ago has 1,900… more
Oct 01, 2011
To master the deadline-driven world of trade shows depends on great planning. Yet, all too often, important marketing planning gets overshadowed by urgent logistic splanning. Because of the flood of deadlines, we get more distracted by the “what to do” rather than the “why to do” it. But, it’s just as essential to plan marketing things. Things such as your goals for the show, your marketing messages for your graphics and staffers and creating a promotional campaign that will get more of the right people to your booth. Here are some ideas… more
When done properly, trade shows usually justify the cost and help to generate qualified leads that turn into new sales. However, as with any marketing activities, you don’t want to pay more than you should. These strategies can help save significant amounts of money every time you exhibit. Rent your exhibit. In addition to providing more flexibility at every show, renting lowers upfront costs versus owning your exhibit. You don’t pay for storage, maintenance, pull and prep or refurbishment when you rent. Hire an onsite supervisor from your exhibit house. … more
With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.