Blogs
Oct 25, 2015
I recently was in Dubai and had afternoon tea at the Hotel Jumeirah. This was a great experience, including how the staff added to it. It got me thinking about things you can do with your trade show to enhance the booth experience.
Every staff member counts: Every staff member can either add or detract from an experience. If you don’t empower your staff, or train them effectively, you may have staff members who miss opportunities for great engagement. It is true that every staff member counts when it comes to providing a great booth experience. Empower every staff member to… more
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Oct 25, 2015
Traditional wide-net advertising — television, radio, and print — is great for building brand awareness quickly, but that wide net contains holes big enough for entire demographics to slip through.
Brands that rely on courting niche demographics face a tough question: How can they engage an audience that doesn’t respond well to one-size-fits-all advertising?
Event-based marketing is the answer.
With event-based tactics, you can customize the engagement experience in a way the target demographic will best receive, connecting with the audience deeply and authentically. Events will let you… more
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Oct 18, 2015
Tradeshow takeaways are proven to leave an impression with your customers and if done right they can even drive traffic to your booth, so giveaways are a necessary marketing tool. Getting branded gear in your customer’s hands will definitely increase your brand awareness and recognition, but they are also an opportunity to reinforce your company’s stance on environmental issues.
1. Choose Something Reusable. Opting to print your branding on something reusable is good for the planet because it eliminates the need for disposable items. Giving your customers a… more
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Oct 18, 2015
Event websites have come a long way. Time was (not so long ago, even!), just having a functional, decent-looking website put you ahead of the game. Thanks to newer, shinier technology, those days are dead! Despite this, so many event organizers and association managers still make the mistake of believing that snazzy design and a few front-end bells and whistles are enough. But the truth is, the same technology advances that have raised the stakes across-the-board have also made it possible for organizations of all sizes to transform their website from a pretty, virtual brochure into a… more
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Oct 11, 2015
Three directors of fastest-growing trade shows log in to a webinar. The bartender-moderator asks, “what does it take?” The first show director says, “change is required.” The second director says, “change is required.” The third one, “change is required.”
That’s right – there’s no punchline, unless the joke is on you. Because that actually happened Sept. 24 during the Trade Show News Network webinar “Fast Like Us: What it Takes to be One of the Fastest-Growing Trade Shows in North America”.
During that webinar I was joined by three smart people making a difference in their show… more
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Oct 11, 2015
Every year, the industry looks at the latest in exhibit trends – from fabrics to the latest technology. And while incorporating these elements into an experience might help make your brand look modern and cutting-edge, if it doesn’t meet your business and marketing goals, the experience will fall flat.
The fact is, exhibit design trends come and go, but in reality – trends don’t matter to the overall design. Rather it’s your approach to the design and execution of building your exhibit that matters most.
With an exhibit designed and built with a process like a well-oiled, working machine… more
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Oct 04, 2015
Your marketing and logistics prior to the show were on the dot, leading to a successful tradeshow.
Your displays were attractive with concise messaging and your team turned pitching into an art form, helping you gain some leads, maybe even more leads than you were expecting.
Now what? According to a study by the Center for Exhibition Industry Research (CEIR), 80 percent of leads generated on the trade show floor go unfulfilled.
Don’t let your leads fizzle into one-time handshakes. Turn introductions into active leads; lead management is after all the final and most important stage of… more
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Oct 04, 2015
It was almost exactly one year ago that I had my first IKEA experience, and since then I’ve been back more times than I can count. The first time my husband and I visited, we spent more than five hours exploring the non-traditional retail store, and most every visit since has been for at least an hour and a half, even if we knew exactly what we were looking for. (Of course most every visit also includes either a meal of Swedish meatballs in their restaurant or a stop at the bistro for ice cream or a cinnamon roll …)
So besides the sheer size (about 300,000 square feet, or five… more
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Sep 26, 2015
The 2016 trade show season is upon us, so if you are planning to attend, sponsor or exhibit at a trade show and haven’t started planning yet, it’s time to start.
Trade shows are a big marketing investment and meticulous planning is required in order to make it worth the time and money.
A successful trade show plan needs to be started at least six months in advance of the show, and in some cases, depending on the scale of the show or your level of participation like speaking engagements, planning may need to kick-off a year or more in advance.
To help you out, we’ve created a Trade Show Booth… more
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Sep 26, 2015
I once worked with a client who held a consumer event each year that netted many sponsors. When the sponsorships started dropping like flies and the client fretted, my company interviewed some of the sponsors.
The interviewees said our client offered so many sponsorships, the opportunities offered little value to them. They felt they had to compete with too many other sponsors for recognition and recall. This information was crucial for our client, and we never would have known if we hadn’t reached out to the sponsors for their feedback.
Ask and You Shall… more
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Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact