Blogs

Aug 25, 2012
He sure looked like a perfectly good prospect. He had the right color badge. He works at a company that is in the right vertical market and the right size. And your uncanny booth staffing sixth sense told you he even had an approved budget for your product. Yet with barely a glance he sailed right on past your booth. So why didn’t he drop anchor?  Perhaps for one or more of these eight reasons: Your booth looked too boring. Like too many other exhibitors, your trade show booth has dull colors, too much text, and too many small images. Your benefit… more
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Aug 16, 2012
The hottest thing on the Web right now (and there’s always a hottest thing, right?) is Pinterest. It has been reported that Pinterest is currently driving more business referrals than the top few social media sites and for most businesses, it simply came out of nowhere. The Pinterest model is certainly nothing complicated. As you navigate your daily web activities you post images to a board using the “pin it” button or upload from a computer or smart phone. You have to request an invitation to Pinterest or be invited by someone who’s already a member. Once registered… more
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Aug 10, 2012
You can do everything right in the preparation and execution of your show, but the wrong Master of Ceremonies can undermine the whole vibe. It goes without saying that if your host is awful or says something inappropriate he or she will hurt the event. But it is also a problem if the person who controls the flow of the general sessions is just blah. The Emcee (and every speaker and panelist) sets the tone for everything that happens at the conference.  Too often, the selection for who will be center stage is an executive or board member of the company or organization that is the… more
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Aug 04, 2012
I smell an analogy. The similarities between athletes competing in the 2012 Summer Olympic Games and one company’s program to train conference and tradeshow attendees to deliver peak performances are compelling. Did I mention the company is based in the U.K. where the games are taking place this week? Actually, the link between peak attendee performance and Olympic-level athletic achievement is by design, according to the Founder of Meetings Mindset, Jonathan Bradshaw. “For athletes, optimal performance requires accessing a certain state of mind aided by the appropriate foods,… more
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Aug 04, 2012
As an event professional, you probably have a few tips and tricks to surviving a large amount of travel. My trick is to not leave home without my iPhone and iPad. Basically, they’re the electronic Swiss army knife that can provide immediate information or entertain me while on a flight or in the taxi. There are plenty of hi-tech options to improve your traveling experience, but the question is – what’s better, Websites formatted for mobile devices or apps? Here is my opinion on these simple and portable technologies: Mobile sites are best for quick updates on information… more
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Jul 29, 2012
What’s the first question to ask when you are exhibiting at trade shows? That’s a good question. There are many important questions you and your team can ask when preparing for your trade show program: Which shows should we exhibit at? How big a booth space do we take? What color should we put on our trade show exhibit graphics? Should we invite attendees with an email, a direct mail piece, or both? What giveaways should we buy? What clothes should our staffers wear? Where in the show hall is the best place to put our exhibit… more
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Jul 29, 2012
If you haven't been reading or seeing this new thing called 'augmented reality', let me first introduce it.  The idea is to have graphics and other auditory or sensory environments superimposed on a real world (kind of like in the movie Minority Report). There are a few cool players in the market, as well as Google with their Google glasses.  First is Aurasma, which provides a free app for a virtual browser. If you watch their video, they take a tablet or smartphone, and if the Aurasma icon is in the corner, and you have the app on your smartphone or tablet, it… more
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Jul 21, 2012
Whether you participate in presentations on a regular basis, like I do, or only occasionally (and under extreme duress or threat of torture), there are basic preparation steps you can take to make the experience more successful for you and your team. I can’t share all of my secrets, but here are a few: 1.  Have an equipment “kit” and/or checklist. My laptop bag always contains the following: *Flash drives or an external hard drive (have your presentation copied onto one, in case you have to make a last-minute equipment change). *A remote to advance slides (… more
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Jul 21, 2012
It’s understandable that as an exhibitor you get caught up in logistics, because no matter what, you have to get your booth from point A to point B (and to point C, D, E, and so on). But those required logistics can sometimes crowd out the even more important marketing aspect of trade shows. So let’s take a few minutes to set logistics aside (don’t worry, they’ll still be there when you get back) and focus on how you can be a better marketer who just happens to use trade shows. Target Your Best Personas Personas are portraits you create to better understand… more
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Jul 14, 2012
As you do your final checklist of your trade show, there is a list of 10 items I highly recommend you check off so you can say you are complete. 1.  Light it.  Lighting is your friend.  Don’t make it seem like a prison – have illumination to set the scene.  Bright is not always better. 2. Connect it.  Have connection in your booth, both with abundant technology and each demonstration tying into your overall message of your booth. 3.  Pick a star.  You need to have a single point of focus in your booth, either in a display, demonstration or… more
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