May 17, 2012

What is it about games that b-to-b event organizers are trying to hide? Some third-party event producers and even game developers have taken to calling them “engagement platforms” to try to gloss over the notion that (heaven forbid) an attendee might have fun while learning and networking at a live event.

As affirming research piles up and the number of game options for events increases, tradeshow and conference organizers (corporate meeting planners are way ahead of these two groups on the game front) may soon be convinced that a game layer placed on top of an… more

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May 12, 2012

I wrote to my representative in Congress this week.  As a proud participant in the Meetings Industry, I am concerned about the backlash that has popped up around the abuses by people working for the GSA in regards to inappropriate use of money spent in regards to conferences.  Similar bad press rumbled around in 2008 because of the WordCom fiasco and the 2011 "MuffinGate".

Waste should not be tolerated by government agencies, companies, associations or anyone who plans meetings. But people who overstep common sense (and the laws) are not proof… more

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May 07, 2012

It’s not surprising that some of the hottest trade show marketing trends revolve around social media. In the new age of social networking and technology it may seem like trade show marketing is a thing of the past. But with the use of social media tools like Facebook and Twitter, businesses can be even more successful with their trade show marketing.

Trade shows are a great way to connect with prospective customers while manning your tradeshow booth, marketing partners, new employees and influentials in your industry. Learn… more

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Apr 30, 2012

Editor's Note: Mike Thimmesch and Joyce McKee will be giving a TSNN Webinar - "Getting More Leads and Making Them Count" May 24 at 1pm - sign up here:

A newly published white paper by Marketech reveals what 3,341 trade show… more

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Apr 22, 2012

I will admit that I shouldn’t be writing this right now because I am really steamed and maybe it would be best if I calmed down a bit. But, forget it. I am going for it.

I am so fed up with airlines nickel and diming every little thing to death to the point where I think airline tickets are higher than they have ever been in a very long time.

Case in Point No. 1

I recently flew from Detroit to Los Angeles on United Airlines. I was leaving on a 9-day trip so I had my purse and computer as my two allotted carry ons and I checked two bags, a… more

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Apr 17, 2012

The busy season is over and you’ve just exhibited at the same trade shows that you always exhibit at year after year.  Which can make you too easily fall into the “same old, same-old” mindset: Same competitors, same booth staff, same exhibit, same promotions, same city, same products, same, same, same.

Be careful. That complacency can dangerously slip into irrelevancy.

To keep your edge, try to see trade shows with fresh eyes. Give yourself some time at your next few shows to get… more

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Apr 07, 2012

Is content king?

I continue to see the discussion around the meetings industry about "content versus style" when it comes to speakers. I have long argued that there should be no disagreement on this topic, as it is not too much to expect both from those who make presentations at events.

I would never argue against content. That is crazy talk. However, there seems to be a fear of "pure motivational speakers" taking over the meeting world. I am not even sure what that means. Without content, there is no motivation. "Fluff… more

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Apr 03, 2012

Full disclosure: I am not an LA Dodger fan. I am an insufferable Chicago Cub fan. This is our year. Really.

The LA Dodgers just sold for US$ 2.15 Billion. Nice day for Frank McCourt, a fairly vilified citizen of LA; not quite as nice for his ex-wife Jamie. But that is another post.

Why should the event marketing industry care?


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Mar 29, 2012

I’ve traveled the world looking for the best practices in exhibiting. Though at first the following steps to creating the best attendee experience may seem counterintuitive, they are in fact revolutionary.

Step 1- Prepare a “show-stopping” layout:

No one wants too many people in an exhibit. Do what you can to prevent attendees from entering your booth. Designing visible and physical obstacles is your goal. Start by blocking the perimeter of your exhibit with counters, walls or whatever you have left in your crates. Pay close attention… more

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Mar 18, 2012

It started with a tweet:

“Connect to #Badgeless2012, FB and the Web”

At first, I thought that “Badgeless” might be referring to a technology that allowed event participants to interact with one another without using the square 3 x 4” piece of paper dangling from a string that we refer to as a badge.

I was wrong. A subsequent Twitter exchange… more

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