Blogs

Aug 18, 2020
With many people still stuck at home, continuing to distance from loved ones and longing for what used to be their normal daily activities, they are seeking out positivity in any way possible. As a business with a platform, you have the opportunity to be that light and hope for your audience. You may have already seen businesses finding ways to make their social media a light in the darkness. And although your business can’t reverse the loss of jobs or loved ones, it can still find ways to spread a little bit of joy. As people now turn to social media to pass the time, take their mind off of… more
Aug 14, 2020
Did you know that event management consistently ranks within the top 10 most stressful jobs each year – alongside the likes of enlisted military personnel, firefighters, pilots and police offers? For event managers, there’s no shortage of things to do: finding a venue, hiring staff, getting equipment, organizing travel, liaising with speakers, enlisting caterers – the list goes on. And to make matters more complicated, each year brings with it new challenges and new trends.  Recently, we conducted a survey of more than 100 event management professionals asking them what they believe to be… more
Aug 11, 2020
In-person events and trade shows are going virtual, a significant shift forced by the COVID-19 pandemic. But the question is, will these events remain virtual for the foreseeable future? A recent survey conducted by The Harris Poll on PGi’s behalf found more than half (54%) of employed Americans who now work from home due to the pandemic said they are not comfortable going to large, in-person work-related conferences or events this year. This unwillingness to attend in-person events should come as no surprise. Many organizations are saying that even when virtual events become physical again… more
Aug 06, 2020
Right now, it’s a challenge for many to simply visit the grocery store. What will it be like once things start reopening on a large scale? Will people immediately resume their pre-coronavirus behavior, or will they be wary about being in places with large groups of people? For the events industry, this is a crucial question to unpack, as it determines how they will approach business going forward. What steps will they need to take to ensure that people will continue to attend conferences, expos, panels, and the like? Combining in-person and virtual events With infection numbers on the rise… more
Aug 04, 2020
Many trade show and conference producers have found themselves in unchartered territory as they’ve made the in-person to online event pivot over the past several months. These professionals have been reading about best practices, researching new vendors, consulting with industry peers and otherwise learning as they go. Meanwhile, there’s another group of industry professionals—a subset of Freeman called Freeman Digital Ventures—that has been producing digital events since 2015. I asked three of the strategists that align with this group, Mark Fein, Stacy O’Connell and Tyler Day, to share what… more
Jul 30, 2020
As we’ve watched events be forced to postpone, change location and/or go virtual, it got us thinking—do these changes affect an event’s brand? Not if the brand story is strong. Your brand story is a narrative you create around your event that inspires an emotional response. It goes beyond the standard value proposition of describing show features to convey how the experience helps participants be more productive, make more money and advance their careers. In telling a brand story, you draw people into a narrative they not only want to be a part of but also feel they need to be a part of.… more
Jul 28, 2020
After months of social distancing, people are craving human connection more than ever. As stay-at-home orders expire and the country reopens in some areas, people will return to life — not necessarily as they knew it, but life nonetheless. Restaurants are allowing dine-in customers in limited numbers, and stores are once again opening their doors, albeit cautiously. Another part of life that will return? Experiential marketing. Although the country has been quiet for several months, brands have not. While the world embraces its new normal, experiential marketing will do likewise. Creating… more
Jul 23, 2020
Do you know how large of a role the live events industry plays in our nation’s economy? If you’re in the events industry, you likely do — but not all Americans are aware. As Congress prepares to deliver new business relief legislation in the upcoming weeks, it’s important to note how big that impact is, as well as the critical characteristics for that legislation to be most effective — for all small businesses and especially those in the events business.  The live events industry employs roughly 2.8 million people, and when factoring in direct jobs and indirect jobs (which includes labor,… more
Jul 21, 2020
Running a news organization that is focused on trade shows and corporate events, both of which have been stopped in their tracks since mid-March when COVID-19 firmly took hold in the United States, I view our main responsibility to not only report on what is happening in our industry, but also try to highlight as much of the “positive” news as possible. Once the first wave of cancelled shows came in one right after another, and we reported on several of them for TSNN and Corporate Event News, it became clear the hits would keep on coming, so we switched our focus. More reports were released… more
Jul 16, 2020
Teaching proper trade show etiquette to your booth staff is a must if you want to grab attendees’ attention. Properly greeting, understanding expectations and keeping attendees engaged are all highly important and will impact your exhibiting results. Since COVID-19 has brought on what’s now globally known as social distancing, the rules of etiquette are already shifting. Here’s how some etiquette expectations may shift moving forward once trade shows are back up and running. Greeting Attendees It’s important for your booth staff to stand and greet attendees warmly at the front of your… more

Partner Voices

As event professionals and destinations adjust,  adapt and evolve in these uncharted waters,  it is imperative that substantial resources be put in place for all of the people responsible for planning and executing tradeshows and expositions.   At Mohegan Sun we have built an industry-leading COVID-19 Resource Center,  with a combination of pictures from recent successful events held since our reopening on June 1st,  along with several easy to share,  downloadable documents such as our Operati