Keep Your Momentum Going

November 30, 2014

Lisa Apolinski

Lisa Apolinski is a professional speaker, blogger, and digital strategist. With her company, 3DogWrite.com, she works with event managers to get their message to attendees, particularly through digital channels, on and off the show floor.

At my high school, we were ranked against classmates each year. When I was starting my senior year, my father gave me some great advice.  He told me many of my classmates would slack off in the final year, so if I kept my momentum, I could move up in my ranking. 

Now we are entering the Thanksgiving/Christmas season, and I am sure many of us want to go on auto pilot.  My advice to you is don’t!  Use the few weeks left of 2014 to engage your clients, with a few tips to help you.

If your budget is long gone:  Just because your marketing budget is depleted does not mean you have to forgo marketing.  Look at your top 5 clients and 5 other clients with whom you hope to expand your reach.  Aim to call one from each group a day over the course of one week.  Be sure to use that phone time to thank them for their business, and get on their schedule in January for lunch, drinks, or an in-office meeting to talk about upcoming work for the first half of 2015.  The idea here is to employ the old school way of marketing:  picking up the phone to have a conversation.

If you have a few dollars:  With a few dollars, you can engage customers and prospects with a survey.  Think about using the survey to determine how your products and services are being viewed, and what new business may be coming into play in 2015.  To incentivize your survey participants, consider using your few marketing dollars on some $25 gift cards.  You can also revamp your digital look and feel, such as your e-newsletter template, modifying to make it more streamlined or correcting something you don’t like and have been putting off fixing all year.

If you have some budget money stashed:  If you made it to the end of the year with some budget to spend, put your digital hat on.  If Facebook works for your business model, consider a Facebook ad campaign to remind your customers of your service offering, and connect with new prospects.  Video is another great spend here, as you may be able to get a deal from your videographer at the end of the year.  Work on a recap video of your accomplishments for 2014 or a ‘what’s new in 2015’ video. Either one is a great digital asset to share with prospects, customers, and employees. 

Be sure to do a last minute marketing push to stay in front of your customers and prospects. You still have time, so keep that momentum going!

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Partner Voices
Overview: The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality. In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way. “We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.” Amenities: The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.  The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need. Gold Key Members The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events. OCCC Events: This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.  The Center’s top five events during their 2022-2023 fiscal year included:  AAU Jr. National Volleyball Championships 2023 200,000 Attendees $257 Million in Economic Impact MEGACON 2023 160,000 Attendees $205 Million in Economic Impact Open Championship Series 2023 69,500 Attendees $89 Million in Economic Impact Sunshine Classic 2023 42,000 Attendees $54 Million in Economic Impact Premiere Orlando 2023 42,000 Attendees $108 Million in Economic Impact