Kristy Hundt
Kristy Hundt is the Corporate Events Marketing Manager for GES. She creates and manages integrated marketing campaigns for the Corporate Events sales team.
Immerse Your Attendees with Intuitive Touchscreen Technology
March 11, 2017
Most event marketers or exhibitors understand the importance of engaging with their attendees. But what if you took the plural “attendees” and started using only the singular form “attendee”?
Imagine the impact your event would have if you were able to put your focus squarely on each individual person. One thing is certain: you would have a captivated, loyal audience and the opportunity for a serious competitive edge.
With the help of touchscreen and intuitive interface technology, like the solutions from MultiTaction®, it is getting much easier to give your attendees the individualized attention they deserve.
MultiTaction builds touch display solutions that are both interactive and intuitive. The intelligent surfaces use infrared cameras, which “see” what is touching the screen. Their solutions support an endless number of connected display screens, so it’s easy to scale big or small.
The technology also uses optical markers, which seamlessly recognize objects placed on an interactive display table. These multi-source markers may be fingers, hands, infrared pens or 2-D codes. Once a 2-D code is recognized, relevant content – a video or additional product information, for example – is served up to the user so they can interact with it via the touchscreen. The technology even recognizes a nearly limitless number of marker inputs, so multiple attendees can interact with the display simultaneously.
Another cool feature of this tech is that the markers can be placed on just about anything, so it is easy to put your brand in the attendee’s hands – literally. For instance, Glenfiddich, one of the world’s most awarded single-malt Scotch whiskies, coded scotch glasses for an event. When attendees placed their drinks down on the interactive “bar,” it would detect the type of whiskey and magically offer up pairing, tasting and composition information.
GES had the opportunity to use the MultiTaction display at IAEE’s Expo! Expo! 2016. Attendees were enthralled with this technology! It drew in attendees and allowed them to interact in a fun and unique way with videos, infographics and case studies.
The goal with any activation is to grab the attendee’s attention, make them feel something that correlates to your brand message and leave them with a lasting impression. MultiTaction displays are just one fun trend we are seeing more and more at events and in exhibits.
Take a look inside our 2017 Trend Tracker guide to learn about additional trends intended to attract, engage and excite your attendee. Download your free copy today!
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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