Kristin Hovde
Kristin Hovde is the Website Manager and Blogger for Smash Hit Displays, an online trade show display company that has many booths, accessories, and flooring available.
4 Ways to Create a Memorable Trade Show Booth
August 15, 2014
Standing out at trade shows when there are dozens of trade show booths trying to grab the attendee’s attention is easier said than done. The most memorable exhibits are those that have a personal touch that is both unique and matches the theme of your booth. There are plenty of ways to do this without spending hundreds of dollars. Here are several ideas to create a booth that will attract a crowd and stand out above the competition.
Have a Consistent Theme
Trying to promote too many different products or services can be confusing and overwhelming to attendees. Instead of pulling their attention into several different directions, focus on one product or service per trade show. Doing this will make it simple for your audience to determine who you are and what your product can do for them. Once you have decided which product or service you would like to emphasize in your booth, design all of your marketing materials around it, including graphics, signage, promotional literature, and giveaways. The more your audience sees a single message, the more they will remember it.
Create a Comfortable Environment
Hours are spent walking on the trade show floor for both attendees and exhibitors. Designing your booth with an area guests can relax will keep them coming back to your booth. This can be done by adding comfortable furniture, soft lighting, and padded trade show flooring. The more comfortable they feel in your booth, the longer they will be willing to talk to you.
Use Pleasing Aromas
Engaging attendees’ sense of smell is a great way to get their attention without them having to walk past your booth to see it. The enchanting aroma will be smelled from all angles of the event. Use baked goods, lavender, popcorn, coffee/tea, or other aromas your audience would enjoy.
Incorporate Bright Colors
If you use neutral colors throughout your exhibit, you’ll end up blending in to the crowd. However, if bold colors are used, such as reds, yellows, or oranges, it will catch their eye. Incorporate these bright colors into booth components that you want to emphasize, whether you want to surround a specific image in your graphics with a bright color or want to bring attention to your company’s name with bright colors. Whatever colors you decide to use, make sure it works with the colors of your logo for a more memorable look.
These ideas will help you design a trade show display that is memorable without having to spend a fortune.
Partner Voices
Overview:
The award-winning Orange County Convention Center (OCCC) goes the extra mile to make every day extraordinary by offering customer service excellence and industry-leading partnerships. From their dedicated in-house Rigging team to their robust Exhibitor Services, The Center of Hospitality brings your imagination to life by helping you host unforgettable meetings and events. With more than 2 million square feet of exhibit space, world-class services and a dream destination, we are committed to making even the most ambitious conventions a reality.
In October 2023, the Orange County Board of County Commissioners voted to approve allocating Tourist Development Tax funding for the $560 million Phase 5A completion of the OCCC. The Convention Way Grand Concourse project will include enhancements to the North-South Building, featuring an additional 60,000 square feet of meeting space, an 80,000- square-foot ballroom and new entry to the North-South Building along Convention Way.
“We are thrilled to begin work on completing our North-South Building which will allow us to meet the growing needs of our clients,” said OCCC Executive Director Mark Tester. “As an economic driver for the community, this project will provide the Center with connectivity and meeting space to host more events and continue to infuse the local economy with new money and expanding business opportunities.”
Amenities:
The Center of Hospitality goes above and beyond by offering world-class customer service and industry-leading partnerships. From the largest convention center Wi-Fi network to custom LAN/WAN design, the Center takes pride in enhancing exhibitor and customer experience.
The OCCC is the exclusive provider of electricity (24-hour power at no additional cost), aerial rigging and lighting, water, natural gas and propane, compressed air, and cable TV services. Convenience
The Center is at the epicenter of the destination, with an abundance of hotels, restaurants, and attractions within walking distance. Pedestrian bridges connect both buildings to more than 5,200 rooms and is within a 15-minute drive from the Orlando International Airport. The convenience of the location goes hand-in-hand with top notch service to help meet an event’s every need.
Gold Key Members
The OCCC’s Gold Key Members represent the best of the best when it comes to exceptional service and exclusive benefits for clients, exhibitors and guests. The Center’s Gold Key memberships with Universal Orlando Resort, SeaWorld Orlando and Walt Disney World greatly enhance meeting planner and attendee experiences offering world-renowned venues, immersive experiences and creative resources for their events.
OCCC Events:
This fiscal year, the OCCC is projected to host 168 events, 1.7 million attendees, and $2.9 billion in economic impact.
The Center’s top five events during their 2022-2023 fiscal year included:
AAU Jr. National Volleyball Championships 2023
200,000 Attendees
$257 Million in Economic Impact
MEGACON 2023
160,000 Attendees
$205 Million in Economic Impact
Open Championship Series 2023
69,500 Attendees
$89 Million in Economic Impact
Sunshine Classic 2023
42,000 Attendees
$54 Million in Economic Impact
Premiere Orlando 2023
42,000 Attendees
$108 Million in Economic Impact
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