As the Senior Director of Digital Marketing at a2z Inc., Nishita Jain leads her team in ideating and executing audience engagement campaigns and programs. Besides being responsible for identifying value-creating opportunities and developing the requirements to implement the strategy, she also oversees a2z's websites, blogs, newsletters, social media channels and digital communications.
Sporting events are no longer the most preferred target for terrorists, according to the Department of Homeland Security. Outdoor events, conferences, festivals, and other events featuring public figures are all vulnerable. And with over a thousand different-level attacks since 2015, it’s no surprise that safety and security are among the top concerns for event professionals.