Bob Priest-Heck is CEO of Freeman and joined the company in 2011 with the acquisition of Wheelhouse Solutions. He has spent the past 25 years leading global technology brands and experiential marketing agencies, and was instrumental in the development and launch of Freeman’s creative and strategic agency services, as well as in creating Freeman Digital Ventures.

Partner Voices

With more than 2,000 rooms being added to Dallas’ hotel inventory in the coming years, the city is experiencing the second-largest hotel boom in the nation. From top brands like Virgin Hotels to independent and interesting properties, like HALL Arts Hotel, Dallas boasts a hotel type and price point for every preference and budget.